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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing
Designing for Everyone: How AI-Powered UX Research Accelerates Accessibility
Accessibility isn’t a checkbox but a commitment. 1 in 4 U.S. adults lives with a disability, yet inclusive design is
The Modern Researcher’s Guide to UX Testing in 2025
User expectations have never been higher—and patience never thinner. In 2025, digital experience isn’t just part of your product. It is the
Where UX Researchers Fit in the New Product Development Workflow
If it feels like the product development process has changed around you, it’s because it has. Agile workflows. Leaner teams.
Rebuilding the UX Research Stack: What the AI-Powered Future Looks Like
Let’s be honest—most UX research stacks weren’t designed for today’s workflows. What started as a thoughtful patchwork of scheduling tools,
Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational
UX Research in the Age of AI: What Changes, What Doesn’t
In the past two years, UX researchers have faced enormous change: smaller teams, rising expectations, and the pressure to deliver
AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes
Webinar AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes Wednesday, June 18th @ 10:00am PT | 1:00pm ET
The UX Researcher’s Guide to AI-Powered Agile Testing
The New Demands on UX Research Product development has changed. Sprints are shorter. Releases are continuous. The pressure to deliver
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