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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this candid and energetic session, Amanda Parker from Sharpie shares how she turned industry pressure into opportunity by building and activating a consumer community through Fuel Cycle that drives speed, efficiency
Resources
Why Qual Researchers Still Choose Between Depth and Scale, and Why They Don’t Have To
For years, qualitative research has lived with an uncomfortable tension. Teams either invest in deep one-to-one conversations that reveal the nuance behind
Rethinking Qual: AI That Listens, Sees, and Probes
In this webinar, we explore the emergence of perceptive AI: technology that not only hears responses, but also sees facial
What is Pilot Testing and What are the Benefits?
What Is Pilot Testing? Pilot testing is a small-scale trial run of a research study conducted before full deployment. It
The AI Integration Blueprint for Enterprise Insights Teams
Guidebook The AI Integration Blueprint for Enterprise Insights Teams Table of Contents Introduction The Case for Autonomous Insights The demand
Hallucinations in AI: Why Research Leaders Need to Prioritize Trust
As we all know by now, artificial intelligence is changing the way insight teams operate. From automating qualitative analysis to accelerating reporting,
Transforming Research Storytelling: Fuel Cycle Launches AI Presentation Designer
New Autonomous Insights capability transforms raw data into polished, branded decks Los Angeles, CA — [September 24th, 2025] — Fuel
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a
Beyond ChatGPT: Why Research Needs Purpose-Built AI
The rapid rise of general-purpose AI tools like ChatGPT has transformed how businesses explore information, ideate, and communicate. These tools
Enterprise-Grade Personalization in AI Research
The conversation around AI in research has been dominated by speed. The promise is compelling: move from business question to
Semi-Structured Interviews: A Quick Guide
What Is a Semi-Structured Interview? A semi-structured interview is a qualitative research method that combines predefined questions with the flexibility
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