At Fuel Cycle, we know that great decisions start with great data. In an era where insights drive everything from product innovation to customer experience, ensuring the quality, security, and integrity of data is more important than ever.
That’s why we’re proud to announce that Fuel Cycle has signed the GDQ Data Quality Excellence Pledge—a landmark commitment that reinforces our dedication to upholding the highest industry standards for data quality.
What is the GDQ Data Quality Excellence Pledge?
The Global Data Quality (GDQ) initiative is a collective effort to combat fraud, improve research reliability, and ensure transparency in data-driven decision-making. More than 70 leading organizations have signed this pledge, creating a unified front to enhance trust in market research and analytics.
By signing the pledge, Fuel Cycle joins a global coalition of research leaders dedicated to:
✅ Upholding Rigorous Data Quality Standards – Verifying participant authenticity, implementing advanced fraud prevention measures, and maintaining airtight security from survey entry to exit.
✅ Ensuring Transparency in Research Methodologies – Clearly communicating how samples are sourced, what quality measures are in place, and how data is validated.
✅ Protecting Participants’ Experience and Privacy – Adhering to ethical guidelines, following privacy laws such as GDPR, and designing surveys that respect participants’ time and rights.
✅ Fostering Industry-Wide Collaboration – Sharing best practices, training teams on evolving data quality standards, and actively contributing to initiatives that improve research integrity.
Why This Matters for Our Clients
For brands and businesses that rely on research, bad data leads to bad decisions—and in today’s fast-moving market, there’s no room for error. The GDQ pledge ensures that organizations using Fuel Cycle’s insights can trust the validity, accuracy, and transparency of the data behind every decision.
By taking this step, we reinforce our commitment to first-party, high-integrity data that fuels real business impact. Whether you’re using our platform for market intelligence, product testing, or customer experience research, you can have confidence that our methodologies meet the highest industry standards.
Fuel Cycle: Leading the Way in Data Integrity
At Fuel Cycle, we don’t just talk about data quality—we take action to ensure it. Our platform is designed with built-in fraud prevention, advanced identity verification, and secure data handling to keep your insights clean and credible.
By aligning with GDQ, we continue our mission to make insights not only faster and more accessible but also more trustworthy than ever before.
We’re honored to stand with fellow leaders in the industry to raise the bar for data quality—because better data leads to better decisions, stronger brands, and smarter business strategies.
For more on Fuel Cycle’s commitment to data excellence, visit https://fuelcycle.com/compliance/
To see the list of GDQ pledge signees, visit https://www.globaldataquality.org/pledge-signees
