Beyond Surveys: Leveraging Online Communities for Business Growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for […]
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was […]
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? It’s all of the above. We discuss solutions […]
Reactive to Proactive: Transitioning to Customer-Led Decision Making
Customer insights should not be about validating decisions that have already been made. Instead, organizations should take a forward-looking approach, uncovering customer insights that enable smarter, faster decision-making across an organization. Abercrombie & Fitch Co. has implemented a research community to strengthen its insights strategy and stay proactive. Learn how the flexible and consumer-centric nature […]
Uncovering Actionable Insights at a Startup Pace
Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their ability to conduct thorough qualitative research with a limited budget and expedited timeline. How do you implement an efficient, agile qualitative research strategy in an environment that demands quick yet reliable results? Ro.co has found […]
Webinar: Using Data to Tell a Story
Fuel Cycle’s clients are facing a potential economic downtown, which places extra importance on the need for effective and succinct market research – at a time when their budgets may simultaneously come under pressure. In response, they want to provide a quick, interactive learning session to help their customers better use the data they have […]
Driving Business Value Through Data & Analytics
While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of accomplishing that goal has proven to be elusive. That said, when done properly, companies who are able to effectively marry insights, data, and analytics emerge much better positioned to activate insights across their portfolio of […]
Healthfirst’s Agile Approach to Putting Its Members First
In the ever-evolving market we live in today, making quick decisions with accurate data is often thought to be unfeasible, but it doesn’t have to be. Market research democratization can and does exist in the real world. In this session, you’ll hear directly from Zuzanna and Mariana from Healthfirst. They’ll explore how the Fuel Cycle […]
Future Trends: The Biggest Factors in Shaping the Future
Leave your crystal ball at home as we explore the latest emerging consumer trends, and their impact on your industry, organization and brand. How can businesses innovate their products and services to ensure their offering is exactly what their consumers are seeking when they are ready to spend? Our panel will discuss way to integrate […]
Breakthrough Brand Insights
New consumers have new needs. A deeper understanding of evolving consumer values plays a critical role in the brand position and bringing new consumer targets to life. Growth must come from not only understanding consumer market changes that are on the horizon but what will actually work in the future. This meeting showcases how brand […]