Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors and executives were leveraging Sonos products for commercial purposes. This unexpected yet enthusiastic adoption has propelled Sonos into a transformative journey to build a SaaS-led subscription dashboard to remotely manage and monitor its beloved products in commercial settings.

In a strategic collaboration with Fuel Cycle, Sonos established an online community that fostered a diverse dialogue by including both devoted Sonos customers and non-Sonos stakeholders to gather a wide range of feedback. The community has been a crucial asset in overcoming the challenges associated with using Sonos products in commercial settings.

Watch the session for an exclusive peek into the dynamic partnership between Sonos and Fuel Cycle: