Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing 

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]

Anticipating Customer Needs: Staying Ahead in a Dynamic Market

In a rapidly changing business landscape, understanding and anticipating customer needs is the key to staying ahead of the competition. This webinar explores effective strategies to proactively identify and address customer requirements. Whether you’re a startup or an established company, we’ll equip you with the tools and knowledge needed to foster a customer-centric approach, build […]

Mastering Multicultural Marketing: Leveraging Research Communities for Success

Join Fuel Cycle and ThinkNow for an insightful webinar on best practices for conducting impactful research with diverse audiences. In this session, we explore the dynamic world of multicultural research communities and equip you with practical and engaging strategies to operationalize your approach. We delve into understanding the unique needs of multicultural audiences and discuss […]

Using Community Insights to Power Brand Refresh Initiatives

Audience insights are a critical component of key brand initiatives such as a brand refresh. However, it’s essential for brands to ensure that their methods of gathering these insights are both efficient and effective to maximize their impact.  During a brand refresh for Glassdoor, their research community proved to be indispensable when conducting research around key […]

Maximizing Returns: The Business Case for Building and Maintaining Online Communities

As an insights pro, you understand the importance of building an engaged insights community of customers — and you also know that it’s challenging to measure the full financial impact of such a community.  While traditional research methods have their place, communities offer a continuous approach to customer engagement that generates more business value as […]

Beyond Surveys: Leveraging Online Communities for Business Growth

In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for […]

Finding the ‘So What’ Behind Your Research

Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was […]