Synergizing Human Behavior with AI: A Strategic Approach to Predictive Market Research
AI, by its nature, is rooted in logic and lacks genuine emotion – quite different from humans, who are full of emotion and can exhibit illogical behavior. Is there a way to appreciate these inherent traits and bring them together to generate valuable market research? During this webinar, two industry experts weigh in. Jae Hauser, […]
Anticipating Customer Needs: Staying Ahead in a Dynamic Market
In a rapidly changing business landscape, understanding and anticipating customer needs is the key to staying ahead of the competition. This webinar explores effective strategies to proactively identify and address customer requirements. Whether you’re a startup or an established company, we’ll equip you with the tools and knowledge needed to foster a customer-centric approach, build […]
Activating Your Goldmine of Behavioral Insights: Strategies to Achieve Data and Business Synergy
In this webinar, Fuel Cycle’s Chief Customer Officer, Polly Speros, and VP of Research Science, Kevin Row, discuss:
Mastering Multicultural Marketing: Leveraging Research Communities for Success
Join Fuel Cycle and ThinkNow for an insightful webinar on best practices for conducting impactful research with diverse audiences. In this session, we explore the dynamic world of multicultural research communities and equip you with practical and engaging strategies to operationalize your approach. We delve into understanding the unique needs of multicultural audiences and discuss […]
Quality is a 7-Figure Problem For Your Business and You Don’t Even Know
This panel discusses the hidden costs associated with poor quality and the value derived from using platforms dedicated to maximizing quality insights.
Using Community Insights to Power Brand Refresh Initiatives
Audience insights are a critical component of key brand initiatives such as a brand refresh. However, it’s essential for brands to ensure that their methods of gathering these insights are both efficient and effective to maximize their impact. During a brand refresh for Glassdoor, their research community proved to be indispensable when conducting research around key […]
Maximizing Returns: The Business Case for Building and Maintaining Online Communities
As an insights pro, you understand the importance of building an engaged insights community of customers — and you also know that it’s challenging to measure the full financial impact of such a community. While traditional research methods have their place, communities offer a continuous approach to customer engagement that generates more business value as […]
Beyond Surveys: Leveraging Online Communities for Business Growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for […]
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was […]
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? It’s all of the above. We discuss solutions […]