Inclusive Technology: Accessibility and The User Experience
By: Cait Wilson, Ph.D. Candidate In North America, approximately 54 million people have disabilities, and CMOs are mandated to offer positive customer experiences for these individuals. Disregarding consumers with disabilities is inadmissible from a human rights and revenue perspective. Companies have taken strides in the physical world to offer positive customer experiences for people with disabilities (e.g., accessible […]
Top Market Research Predictions for 2018
2017 continued to usher in a market of unpredictably; longstanding institutions were overturned, new technologies emerged, and digital giants continued to spread their power and reach. In this maze of change and information, we saw that market research continued to move towards quicker and more accessible data about the customer. As we look to the […]
Fuel Cycle’s 2017 Star Players
As the end of the year comes to a close, Fuel Cycle wants to highlight the wonderful year we have had by giving thanks to our employees who have gone above and beyond their roles. We personally presented awards to team members who have contributed exponentially to the business, as we recognize our organization is […]
Improve Employee Happiness by Adopting an Online Employee Community
We know loyal customers are worth their weight in gold to any firm. That’s why by 2018 it’s projected more than 50% of organizations will redirect their investments to customer experience innovations. Engaged customers fuel business growth, and working to improve the customer journey is a worthy goal that will pay off big in the end. However, […]
3 Tips for Humanizing Data: Numbers Have Feelings Too
It’s no secret that big data plays a huge role in understanding consumers and personalizing the customer journey. In fact, big data is so important that it’s a top priority for most companies, drives an enormous opportunity for business improvement, and is projected to be a $50 billion business by the end of this year, […]
4 Ways to Give Thanks to your Customers this Holiday Season
The season of giving is finally here, and who better to thank than the people keeping your business up and running—your customers! The added benefit is showing gratitude to your customers is bound to increase your customer satisfaction scores. While saying thanks can go a long way, here are some tangible actions you can take […]
Seeing Past ROI and Understanding Market Research Value
Less than half of companies include market research in their marketing budgets. Furthermore, many organizations that do allocate a small portion of their budget, usually 10%, to market research are often quick to reduce budgets. Why? Because unlike other forms of marketing where ROI is easy to quantify (e.g. you can measure exactly how many conversions came […]
The Scientific Path to Innovation: The Iterative Nature of Online Communities
By: Zoe Rose, Senior Research Associate The book “Zero to One,” written by entrepreneur and investor, Peter Thiel, defines the differences between an innovation that makes incremental changes to a product, service, or experience, and one that brings a product, service, or experience into existence from nothing, or more cleverly, from “zero to one.” It […]
Augmented Reality Delivers Superior CX for Beauty Retailers
Virtual try-ons for makeup have been a science fiction dream for decades, but the tech to deliver on this promise is surprisingly complicated. Until now, the cost for both users and developers was simply too high to explore augmented reality (AR) applications. However, that’s all changed. Now brands – especially makeup brands – have new opportunities […]
What Happens When Grocery Goes Digital?
In August, Amazon announced plans to acquire Whole Foods, jolting the grocery industry, which had remained one of the few retail verticals not yet disrupted by e-commerce. The $13.7 billion acquisition has already taken its toll on other grocery giants including Trader Joe’s, Sprouts, and Walmart, as foot traffic from new Whole Foods shoppers climbed […]