4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these buzz words and research trends really mean and look like in today’s industry? We want to provide an overview of the biggest emerging trends to hit market research that will affect and advance the industry. […]
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds and the internet has created an equal playing field for international competition. As a result, businesses develop and market products and services cross-culturally. Cultural competence is crucial for companies and employees to succeed in the […]
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in AI rose from 40% in 2016 to 51% in 2017. However, results of AI investments haven’t been as impressive as expected as 55% of firms say they have not yet achieved tangible business outcomes from […]
Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and make projections for the future of the industry. This GRIT Report covers everything from the adoption of emerging methods, how vendors are delivering, and hot topics around Big Data and AI. This report truly takes […]
The Future of Retail: The Reinvention of Brick-and-Mortar
The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been marked by reports of fallen stores that once benefited from growing profits—Macy’s, Sears, and Kmart. But with online shopping giants, like Amazon, making moves to acquire physical spaces, there is strong indication that brick-and-mortar may […]
Cybersecurity Leads in Customer Experience
2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began in May, which left 143 million customers vulnerable and now recent reports of Apple’s security lapse in their recent release of macOS, it’s no wonder that investing in and committing to cybersecurity is predicted to […]
3 Ways of Preventing Customer Feedback Fatigue
Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much as personal recommendations, and there are no signs of this trend slowing down. With these telling stats in mind, it’s no wonder there is a growing craze for companies to seek customer feedback whenever possible. […]
Inclusive Technology: Accessibility and The User Experience
By: Cait Wilson, Ph.D. Candidate In North America, approximately 54 million people have disabilities, and CMOs are mandated to offer positive customer experiences for these individuals. Disregarding consumers with disabilities is inadmissible from a human rights and revenue perspective. Companies have taken strides in the physical world to offer positive customer experiences for people with disabilities (e.g., accessible […]
Top Market Research Predictions for 2018
2017 continued to usher in a market of unpredictably; longstanding institutions were overturned, new technologies emerged, and digital giants continued to spread their power and reach. In this maze of change and information, we saw that market research continued to move towards quicker and more accessible data about the customer. As we look to the […]
Fuel Cycle’s 2017 Star Players
As the end of the year comes to a close, Fuel Cycle wants to highlight the wonderful year we have had by giving thanks to our employees who have gone above and beyond their roles. We personally presented awards to team members who have contributed exponentially to the business, as we recognize our organization is […]