4 Ways Marketers Can Build Better Campaigns with Qualitative Customer Feedback
Written by the UserTesting Team Net new leads, cost per acquisition and conversion, and click-through rate on pay-per-click (PPC) campaigns—these are all numbers you’re probably monitoring if you’re a marketer responsible for paid advertising. Or perhaps you’re focused on web optimization, then you’re more likely to be analyzing data points related to monthly website traffic, […]
What is Ad Effectiveness?
Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in every industry with automotive, pharmaceutical, and retail sectors being among the highest-spending industries on advertising, but now that many businesses tightening their belts, marketers need to maximize efficiency of spend and measurement. In addition, world-wide lockdowns in response to Covid-19 have spurred a once-in-a-lifetime migration to online purchasing and […]
The Definitive Guide to Designing Mobile Surveys
The world has been changing for quite some time, but Covid-19 has greatly accelerated digital advancements and the adoption of technology, especially when it comes to market research. With non-essential businesses either closed or reopened with significant operational changes (i.e., curbside pickup or online ordering only), previous ways of connecting with customers and employees aren’t going to cut it. Committing to developing […]
Technology for Agile Product Experience Management
Over 30,000 new products are introduced to the market every year, but 95% end in failure. To develop, launch, and gain adoption of a new successful product requires deep understanding of what consumers are interested in, what attributes appeal to consumers, and essentially what influences purchase decisions. What is Product Experience Management? Product experience management is the […]
Leveraging SMS Campaigns to Power Real-Time Feedback
Written by: Kenneth Reilly, Senior Research & Insights Associate With critical decisions being made faster than ever, a continuous stream of feedback from your customer is imperative to navigating your business through uncharted waters. Long gone are the days when businesses had the luxury to take their time carefully planning and testing initiatives. Companies in today’s […]
How to Do SMS Marketing
Did you know that 66% of Americans check their phones up to 160 times a day? It’s clear that we have become increasingly dependent on our phones as mobile technology progresses. This ever-growing trend in consumer habits has opened up a new medium for marketers to connect with customers through text messages. What is SMS Marketing? SMS marketing is a strategy involving […]
Introducing Fuel Cycle Ignition: The Agile Insights Platform
Authored by Rick Kelly, Chief Product Officer, Fuel Cycle In a volatile and uncertain world, businesses need solutions that accelerate decision-making and ensures they can incorporate customer and employee needs into products, communications, and services. Today, we’re excited to introduce Ignition, the agile insights platform from Fuel Cycle. Ignition is a new solution suite from […]
Need for Speed: The Power of Agile Insights Through COVID-19
Written by: Lianne Galante, Senior Community Associate Thanks to the Internet, efficiency and speed have become necessary ingredients of brand strategy. Coupled with the ever-changing world outlook due to COVID-19, adaptability and speed are mission-critical investments for a company. Consumers expect brands not only to be aware of the changes but to keep up with […]
New Fuel Cycle Product Enhancements: Qualitative-to-Quantitative Analysis
One of the trickiest bits of running qualitative research is the analysis. While quantitative research spits out clean, ready-to-share statistics, qualitative insights are a little, well, messier. And that’s precisely why we’ve made several product enhancements to the Fuel Cycle Market Research Cloud between January-April 2020. These enhancements were developed with the same ethos that […]
Experience Management: What’s That?!
Experience Management. Ever heard of it? We have, and it’s time you did, too. Fuel Cycle is on a mission to become the best Experience Management platform on the market, but what does that even mean? Experience Management is the process of monitoring every interaction people have with a company in order to identify areas […]