How to do Brand Awareness Tracking
What is Brand Awareness? Brand awareness is a marketing term that describes the extent a customer is able to recognize a brand. It can be perceived as a vague concept, especially among data-driven marketers who like to gauge success with the confidence of numbers. However, just because there isn’t one standard metric to track and […]
See How Margaret, VP of Insights, Became Her Company’s Hero
Meet Margaret. Margaret is the VP of Insights at a large CPG company. She loves her job and worked hard to scale the ranks from analyst to department leader. She’s seen countless ebbs and flows of internal support for insights departments over the years and has learned to value tools and integrations that help research teams do more than less. So, she’s always measuring new solutions by how well […]
Boost Your Marketing with Powerful People-Based Activation
Defining your target audience is one of the business’s most important tasks. It is the foundation of every element of your strategy – from how you develop and name products or services, the type of messaging you use to reach customers, to the marketing channels you use to promote them. The more you understand your target market, the better you’ll be […]
Managing Customer Experiences
According to IDC, it is expected that $641 billion will be spent on customer experience technologies worldwide in 2022, which is $130 billion more than 2019. Why is that? Statistics show that customer-centric companies are 60% more profitable than companies that are not. With so many competing brands crowding the market, 67% of customers have turned into “serial switchers” – changing brands due to poor customer service. Wonder how much that damage cost? More than $75 billion per year. So, […]
See the Future: Prediction Markets
If there was a way to see into the future, we could start planning for outcomes of events that haven’t happened yet. Wouldn’t that be great for people, businesses… even the world? What if we told you there was a way to predict (with high accuracy) the outcomes of future events? Don’t get too excited; time travel […]
What is Employee Experience Management?
An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid enough, only 12% actually do. What does this mean? It means that most people quit because of their experiences at work, not their paycheck. And if you think employee churn is a natural process of weeding out the individuals who aren’t […]
4 Ways Marketers Can Build Better Campaigns with Qualitative Customer Feedback
Written by the UserTesting Team Net new leads, cost per acquisition and conversion, and click-through rate on pay-per-click (PPC) campaigns—these are all numbers you’re probably monitoring if you’re a marketer responsible for paid advertising. Or perhaps you’re focused on web optimization, then you’re more likely to be analyzing data points related to monthly website traffic, […]
What is Ad Effectiveness?
Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in every industry with automotive, pharmaceutical, and retail sectors being among the highest-spending industries on advertising, but now that many businesses tightening their belts, marketers need to maximize efficiency of spend and measurement. In addition, world-wide lockdowns in response to Covid-19 have spurred a once-in-a-lifetime migration to online purchasing and […]
The Definitive Guide to Designing Mobile Surveys
The world has been changing for quite some time, but Covid-19 has greatly accelerated digital advancements and the adoption of technology, especially when it comes to market research. With non-essential businesses either closed or reopened with significant operational changes (i.e., curbside pickup or online ordering only), previous ways of connecting with customers and employees aren’t going to cut it. Committing to developing […]
Technology for Agile Product Experience Management
Over 30,000 new products are introduced to the market every year, but 95% end in failure. To develop, launch, and gain adoption of a new successful product requires deep understanding of what consumers are interested in, what attributes appeal to consumers, and essentially what influences purchase decisions. What is Product Experience Management? Product experience management is the […]