Tech Showcase: Agile Brand Health Tracking
Agile brand tracking is a key element that most brands are missing today. In fact, at the height of the pandemic, only 49% of consumers felt safe purchasing from brands they previously trusted. According to executives at companies that value feedback is 20x more likely to be able to pivot successfully based on new consumer […]
Tech Forward: How to Use Research Technology to Empower Your Research Portfolio
Every insight leader uses more advanced tools with less budget and father global reach than ever. The rapid emergence of technology in research gives us the opportunity to re-think how we generate (and embed) insights without having to compromise on time, costs or quality. In this session you will learn how to effectively harness these […]
Blending Quant & Qual To Solve Customer Problems
Quantitative (quant) and qualitative (qual) market research are two different means to the same end: customer data. At a high level, quant and qual research output are the same. However, the data gathering methods and the stories the data tells are pretty different. Qual data is used to help identify customer needs, wants, behaviors, and […]
Why It Pays To Be An Insights Research-Driven Business
“Data are just summaries of thousands of stories—tell a few of those stories to help make the data meaningful.” -Dan Heath, bestselling author Today’s customers are changing more frequently than ever before in history. Thanks to COVID, the world is in limbo, and many customers are too. Brand loyalty is malleable, prices are sky-high, routines […]
Best Practices for the Ultimate Customer Journey
Today, many organizations have a great focus on the customer journey, but there is a lack of hyper focus in specific areas like customer onboarding. Customer onboarding is one piece of the pie that can change everything. It develops the foundation of the customer experience. In this session you’ll hear from Patrick Ip, VP of […]
Adapting Product Led Growth for the Research Mentality
In a product-led world, one trend has become starkly clear: research can no longer sit in a silo. Insights gathering and analysis are critical skills that allow individuals on a team (any team) to take confident, data-backed action. The democratization of not just insights, but the entire insights function, is key to giving organizations a […]
Healthcare Industry Disruption: What You Need To Know
As we enter year three of the COVID-19 pandemic, the healthcare industry is transforming before our eyes, perhaps more so than it has in the last few decades. An unprecedented virus, social distancing, mask requirements healthcare worker burnout, vaccine mandates, supplying chain disruptions, and staffing shortages have made the health sector a ticking time bomb. […]
2022 Food & Beverage Industry Trend Predictions
Last year was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly came to an end last summer, industry experts expected more employees to return to the office, more kids to go back to school, and for society to return to some sort of post-pandemic “normal.” However, as we all […]
Q&A: 2022 GRIT Benchmarking Report
In this session, you’ll hear Rick Kelly, CPO of Fuel Cycle, and Lenny Murphy, Executive Editor, and Producer of GreenBook discuss the hottest trends in market research for 2022. They’ll cover: What are the primary forces shaping research practices right now? How have you seen research roles change over time? How do you expect them […]
Top Challenges Facing CPG Advertising In 2022
The pandemic threw a monkey wrench in the economy as we once knew it, and it’s continuing to be disruptive, specifically for the CPG (consumer packaged goods) industry. With more families at home than ever before, demand for packaged foods and drinks, cleaning, fitness, and organizational products soared in early 2020 and has remained stable […]