In this session, you’ll hear Rick Kelly, CPO of Fuel Cycle, and Lenny Murphy, Executive Editor, and Producer of GreenBook discuss the hottest trends in market research for 2022. They’ll cover:

  • What are the primary forces shaping research practices right now? 
  • How have you seen research roles change over time? How do you expect them to change in the future?
  • How can research teams increase the impact that their insights have? 
  • What are some of the most impactful digital research tools/strategies that companies are using to get ahead of the game? 
  • If you could predict the biggest thing in research for 2022, what would that be?