Mobile Banking Leading the Future of Finance. What’s the Hang Up?
As more than half of global purchases are done on mobile phones, banks need to adapt to a new generation, keen for instant updates and geolocalized deals. What do clients expect from a mobile bank, and what does mobile banking mean in terms of credibility? What can banks expect from clients in terms of loyalty? […]
Introducing FCX Partner: Meta4Insight® – Born from Innovation, Thriving on Exploration
Understanding consumer behavior is one-part art and one-part science. Traditionally, understanding consumer behavior has been challenging. Old-fashioned research approaches focus on the System 2. The System 2 is known as the rational, slow and deliberate brain, however; as behavioral economics has taught us, humans also rely on the faster, non-conscious and emotional System 1 brain […]
Does AI Surveillance in China Indicate the Future of Governance?
With years ahead of technology and advanced ways of monitoring its population, one cannot help but wonder if China has gone too far in surveillance. From forward-thinking technologies to over-controlling police, how far can a country go before breaching an individuals’ freedom? While surveillance is a booming industry in the Chinese tech landscape, human rights […]
Maximizing Your Research Potential Through Mobile
By Brandon Lee: Solutions Consultant When Steve Jobs debuted the first modern smartphone at the Macworld convention in 2007, few could predict the revolutionary impact that these powerful handheld devices would have on the world. Skeptics at the time included Steve Ballmer, Microsoft’s then-CEO, who is famously quoted for saying “there’s no chance that the iPhone […]
AI Now Disrupting the Arts Industry
While artificial intelligence is developing and machine learning is advancing, AI is now able to become … an artist. From directors to painters and even composers, AI has taken over the art scene. However, one question remains: if a robot or any kind of artificial intelligence can produce art, who owns the copyright? Experts have been […]
Can Blockchain Boost Brand Loyalty?
Its founders publicize Blockchain as the most efficient way to ensure net neutrality and free exchange between consumers. Data collection from loyalty cards through a new blockchain system could help consumers improve their knowledge of products. One challenge remains: including older generations, who do not regularly adopt online tools. Blockchain optimizes time efficiency While loyalty […]
Machine Learning Takes Over for Human Moderators
Community management is on route to a new era with machine learning. If chatbots have proved to improve client service, machine learning might be the solution to improve customer relationships. Recently, Cornell University, Google Jigsaw and Wikimedia worked together to design an online solution. It can scan online users conversations. Depending on the users’ reactions, […]
How Domino’s Became One of the New Leading Tech Companies
As shopping has mostly become an online experience, companies have developed sharper marking tools to improve the user experience. In order to keep buyers keen, brands engage with them in a new kind of conversation. It has become clear that the product is no longer the core of the business. And customer data can only […]
Emotion Becomes Data: Marking a New Era in Advertising
Emotion is an unpredictable and powerful factor in our every day consuming habits. According to a Stanford study, it takes less than a second to make an impression on someone. When it comes to a product, consumers are equally driven by their emotions. Today, data gathered by apps can sharpen advertising tools. A company will […]
The Essential Steps in The Marketing Research Process
If you are in marketing, then no doubt a major part of your role is conducting marketing research. Every minute, 1,400 new blog posts go up, and more than 204,000,000 messages are sent. This endless cycle of content has created an ardent need for marketers to send more hyper-personalized and relevant material. Competing in today’s […]