Taking Action Through Empathy and Agility
As Coronavirus quickly spread and settled into the United States, the BET Consumer Insights set out to connect with our community to understand how the pandemic was impacting their lives. By using simple research techniques, we were able to tell not one, but two, stories of how the social and political climate was impacting our […]
Driving Action with Data
Market feedback is only as valuable as the action it drives. See how to collect great data and put it to work to grow your business. Learning Objectives:– Collecting the right feedback– Getting feedback to the right people– Using that feedback to drive real change Fill out this form to watch the session:
Preparing Now for Research in a Post-COVID World
The global pandemic crisis has brought huge changes to the market research/consumer insights field. The overall market for primary research has declined significantly, but the impact has been very unevenly distributed. At the same time, the role of consumer insights functions in many companies has changed dramatically, rendering them closer to strategic decision-making. This presentation […]
Understanding the “U” in UX
As a design leader, you are responsible for building experiences that lead to better business outcomes, regardless of whether they happen in product, marketing, strategy, or the organization. I will talk through how you can cut through the noise, utilize design research to identify problems, symptoms and addressable opportunities across these areas. You will learn […]
Amplifying Employee Voices for Happier Culture & Better Business
Productivity, well-being, community, and empathy = what employees care most about. Positive employee experience is essential to a functional workplace and ultimately employee retention. With the current occupational climate, many workers are on the fritz. Join this webinar to learn how to keep your employees satisfied members of the corporate family. Learning Objectives:– How to […]
Negative Blessings: How COVID-19 Can Benefit Research
Although many of us, myself included, have had COVID-19 impact our livelihoods, the upside of a crisis with so many unknown unknowns is the need for exactly the type of guidance research can provide. Helping stakeholders become better consumers of data is one of the most powerful ways to guide your leadership team and clients. […]
From the Political War Room to the Corporate Board Room: A New Method to Power Precision Insights
With the 2020 Presidential election around the corner, this session will take you into the political war room and reveal some of the best kept secrets for corporate marketers and researchers. Mitch Markel and Natalie Lupiani of the Benenson Strategy Group, a political and corporate strategic research firm, will share the insight and communication strategies […]
Putting the Voice of the Customer at the Heart of the Innovation Cycle
As one of North America’s largest real estate companies, Cadillac Fairview (CF) is constantly identifying new ways to drive an enhanced in-property experience for its office, retail, and mixed-use properties. As the manager of CF’s proprietary research panel, William Gibson will show how innovation ideas are stress-tested by CF’s loyal & potential customers, and how […]
Incorporating Data Discovery into the DIY Strategy: How Fandango Drives Data to the Forefront of Decision-Making
DIY platforms become increasingly prevalent in insights teams’ tech stacks as many organizations move towards lower-budget, faster-return research strategies. Gathering data via DIY platforms is fast, easy, and cost-effective. Integrating that data alongside various other survey projects and socializing it out among key stakeholders, however, remains a challenge. This is where data discovery came into […]
Consumer Insights Needed Now: Best Practices for Package Testing Online
In this unprecedented environment, actionable consumer insights are needed more than ever. Yet, in most cases, in-person qualitative is still not feasible. Enter the promise of online qualitative methodologies that have often been discussed yet rarely executed successfully. Today, Concept Sauce’s innovative tool combined with Magid’s best-in-class packaging expertise makes creating full-blown 3D ‘live’ stim […]