As one of North America’s largest real estate companies, Cadillac Fairview (CF) is constantly identifying new ways to drive an enhanced in-property experience for its office, retail, and mixed-use properties. As the manager of CF’s proprietary research panel, William Gibson will show how innovation ideas are stress-tested by CF’s loyal & potential customers, and how customer research is the fuel for priority-making.
Learning Objectives:
– Understand how CF’s research panel was successfully positioned as an invaluable asset within the company
– Learn about how the research was fitted into CF’s innovation cycle
– Get a snapshot into the decision points for CF’s innovation priorities, and how consumer research was put at the center of those moments (with a preview of some of the innovation-led products!)
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