Machine Learning Takes Over for Human Moderators
Community management is on route to a new era with machine learning. If chatbots have proved to improve client service, machine learning might be the solution to improve customer relationships. Recently, Cornell University, Google Jigsaw and Wikimedia worked together to design an online solution. It can scan online users conversations. Depending on the users’ reactions, […]
How Domino’s Became One of the New Leading Tech Companies
As shopping has mostly become an online experience, companies have developed sharper marking tools to improve the user experience. In order to keep buyers keen, brands engage with them in a new kind of conversation. It has become clear that the product is no longer the core of the business. And customer data can only […]
Emotion Becomes Data: Marking a New Era in Advertising
Emotion is an unpredictable and powerful factor in our every day consuming habits. According to a Stanford study, it takes less than a second to make an impression on someone. When it comes to a product, consumers are equally driven by their emotions. Today, data gathered by apps can sharpen advertising tools. A company will […]
The Essential Steps in The Marketing Research Process
If you are in marketing, then no doubt a major part of your role is conducting marketing research. Every minute, 1,400 new blog posts go up, and more than 204,000,000 messages are sent. This endless cycle of content has created an ardent need for marketers to send more hyper-personalized and relevant material. Competing in today’s […]
Is Apple Holding the Future of Healthcare in Its Hands?
While the Obamacare is undergoing a stiff transition, no one can help but wonder: how is electronic health going to develop? How can we use our every day’s digital tools – from Fitbit to Apple Health to improve our life expectancy? Tim Cook, Apple’s CEO, might have the answer. CNBC recently claimed that Apple might even […]
Will AI Replace the “Human” In HR?
With artificial intelligence on its way to the human resources department, one cannot think but wonder how the “human” in HR will soon be handled. According to the Wall Street Journal, about 40% of the companies worldwide have automated their HR. How can AI help us making a better selection of candidates and help the […]
Fuel Cycle Exchange: The Solution to the #1 Challenge Faced by Enterprise Insights Teams
By: Brandon Lee, Solutions Consultant at Fuel Cycle Today’s modern researcher has a vast and growing array of tools and methodologies at their disposal — whether it’s a widely adopted methodology like an online community or emerging methods such as applied neuroscience or prediction markets. Many organizations have to adopt a suite of research tools […]
How Honest Amazon Reviews Guarantee Your Business Integrity
With new user policies for all the GAFAs, Amazon marks a new chapter for its users: the progressive ban of fake reviews. According to NBC, more than 25 percent of the reviews online are fake. Some black market companies offer cheap fake reviews, and the temptation is high for businesses to use them. But the […]
Can Facebook Use Data-Mining to Lead the Dating Industry?
There was a major announcement at F8 earlier this month in San Jose. Facebook will launch “Date”, a new dating service. Facebook plans to restore faith with its users while increasing its data-mining. Its goal: outdo the implemented dating industry, from old-school Meetic.com to Millennial Tinder. With “Date”, FB makes up with its users With […]
Why Zara is Leading Tomorrow’s Fashion
Zara is transforming the way you shop. They want to take a simple shopping trip and transform it into a whole new experience. Zara is relying on a new “4Es” that many labels might have to follow to succeed in tomorrow’s market. 4Es: a new set of priorities From social media to a more self-expressing […]