Is the Missing Ingredient in AI Finally Here?
The intelligence of AI is impressive and works above and beyond the imagination of many humans. AI can collect and sequence data in an instant. It can recognize human emotions in speech and pictures of faces. It can predict parking difficulty based on the area. It can even analyze the genetic code to detect various […]
What to Expect from the Incoming Gen Z Workforce
The “iGeneration” was born between 1995 and 2012, in the booming era of smartphones and social media. To them, a pre-Internet world is something for the history books. They communicate with images, videos, and emojis and crave experiences that produce emotions. So, what will it mean to have uber-connected employees in your company? Here is […]
What 2018 Taught Us About Marketing: Inclusiveness Matters
2018 was the year where controversial figures headlined the most powerful advertising campaigns of the year. Marketing from year-to-year has been forced to change with the fast-paced media landscape, and if 2018 has taught us anything, that evolution is not slowing down. From Nike hiring ex-quarterback Colin Kaepernick to be the face of their brand […]
Automation & The Future of Market Research
Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty. Thankfully, with the right tools and an investment in automated market research, you can enjoy […]
Automation & The Future of Market Research
Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty. Thankfully, with the right tools and an investment in automated market research, you can enjoy […]
Pharmaceutical Market Research And How To Help Your Customers
If you’re part of the pharmaceutical or life science industries, you’ve probably already felt the effects of an industry that is slowing down. Recent articles suggest current medicines are reaching saturation levels. Additionally, there exists a need for the industry to invest in better drug development and to better understand the needs of their customers. […]
How Physical Stores Boost E-commerce
E-commerce needs physical stores at the end of the day. A new study reveals that U.S e-commerce giants use pick-up stores and are increasingly restrategizing their businesses to include brick-and-mortar models. And while the number of online consumers is reaching record high-numbers over the last year, consumers report preferring physical stores where they can see […]
Introducing FastFocus to the Fuel Cycle Exchange
FastFocus founder and CEO, Bill Bloom, has spent the last 15+ years inventing and delivering leading-edge SAAS solutions and award-winning digital games for a diverse cohort of global brands that range from Disney to Unilever to E-Trade and even the FBI. In 2017, frustrated with the cost and lack of speed and agility of legacy […]
The Final and Most Effective Steps in Market Research
Let’s start this post off with a quick pop quiz. Do you remember any of the following products? Colgate (as in the toothpaste) Frozen Entrees Starbucks Mazagran Celery Jello Crystal Pepsi The Apple Newton No? That’s probably because each one of these products failed massively due to poor market research. In the event you have […]
Should the Future of Your Data be Decided by Big Tech?
Mark Zuckerberg said it himself at one of his first public appearances: “If the product is free, then you are the product.”A decade later, consumers consider themselves at the heart of Silicon Valley’s success and demand more control of their data. Recently, new online services have provided companies with new ways to get unlimited access […]