Should the Future of Your Data be Decided by Big Tech?
Mark Zuckerberg said it himself at one of his first public appearances: “If the product is free, then you are the product.”A decade later, consumers consider themselves at the heart of Silicon Valley’s success and demand more control of their data. Recently, new online services have provided companies with new ways to get unlimited access […]
How to Use Market Research to Fix Your Customer Retention Problem
Let’s start with one of the most pressing questions facing businesses today. Why should your company make customer retention a priority? Of course, both customer acquisition and customer retention help drive business results, but there is mounting evidence suggesting customer retention is where the money is at. Don’t believe it? Here are some stats that […]
Maximizing Usable Customer Intelligence in the Age of Data Proliferation
Customer data is crucial to ensure a sustainable long-term client base. According to a PWC study, there will be 20 times more usable customer data by 2020 than today. According to the same study, more than 60% of insurance CEOs consider the Internet of Things will be strategically important to their organization. In the era of […]
Certainty-Cost Trade Offs and Machine Learning
By Rick Kelly, Fuel Cycle CPO As early adopters of machine learning for the analysis of unstructured data, Fuel Cycle is often asked about our view on automated text and sentiment analysis. This post is intended to explain our approach, which can be succinctly summarized as “It depends on the research question at hand.” The […]
The Enduring ROI of Online Communities
With nearly 80% of major companies managing an online community, there is a significant value in building engaged groups of customers and brand advocates. But it’s not always easy to measure this value and account for the full financial impact communities can have on a business. Unlike traditional research methods — which typically involve one-off […]
The Two-Way Benefit of Data Security in Market Research
While the EU has taken the lead in enforcing data security with the recent enactment of GDPR, that doesn’t mean that customer data security isn’t an important issue for all global businesses. Data security is an issue for any company that collects data on their customers and if you want to stay ahead of the […]
Why Traditional Banks Struggle to Build Brand Loyalty
When it comes to new bank offerings, 60% to 80% of them fail, according to a Harvard study. While mobile banking seems to be the next trend for user experience, providing rewards is the third most important offering top brands consider. Yet, companies struggle to target properly. In the meantime, banks are trying to find […]
How Exactly Will Blockchain Disrupt the Banking Industry?
While major banks have been established for more than a century all over the world, the need for online banking services has somehow disrupted the industry. Within twenty years, thousands of boutique banks, loan companies, and other services have flourished, unsettling the most reputable banking institutions. Now there’s a new player in town: blockchain seems […]
The Peer-to-Peer Economy is Leading the 32$ Billion Fintech Revolution
The new multinational tech companies have something in common: they rent goods they don’t own, leading tomorrow’s sharing economy. From renting houses on Airbnb to ridesharing on Uber and Lyft, global top trending startups are platforms providing peer-to-peer sharing services What does it mean for the global economy? How safe is our data? What is […]
Faster Results and Maximizing Engagement with Push Notifications
By Brandon Lee: Solutions Consultant In a previous post, we discussed the value of dedicated mobile app experiences and the benefits that they may provide. Researchers can leverage an “always-on” connection with their participants, photo and video sharing has never been easier, and additional research capabilities such as video IDI’s and location-based studies are made […]