Why Traditional Banks Struggle to Build Brand Loyalty
When it comes to new bank offerings, 60% to 80% of them fail, according to a Harvard study. While mobile banking seems to be the next trend for user experience, providing rewards is the third most important offering top brands consider. Yet, companies struggle to target properly. In the meantime, banks are trying to find […]
How Exactly Will Blockchain Disrupt the Banking Industry?
While major banks have been established for more than a century all over the world, the need for online banking services has somehow disrupted the industry. Within twenty years, thousands of boutique banks, loan companies, and other services have flourished, unsettling the most reputable banking institutions. Now there’s a new player in town: blockchain seems […]
The Peer-to-Peer Economy is Leading the 32$ Billion Fintech Revolution
The new multinational tech companies have something in common: they rent goods they don’t own, leading tomorrow’s sharing economy. From renting houses on Airbnb to ridesharing on Uber and Lyft, global top trending startups are platforms providing peer-to-peer sharing services What does it mean for the global economy? How safe is our data? What is […]
Faster Results and Maximizing Engagement with Push Notifications
By Brandon Lee: Solutions Consultant In a previous post, we discussed the value of dedicated mobile app experiences and the benefits that they may provide. Researchers can leverage an “always-on” connection with their participants, photo and video sharing has never been easier, and additional research capabilities such as video IDI’s and location-based studies are made […]
Consensus Point’s Huunu™ Prediction Markets Join Fuel Cycle Exchange
Unveiled in June 2018, Fuel Cycle Exchange (FCX) is an insights marketplace that connects the best insights tools, consolidates research efforts across departments, and unifies data across multiple sources. With FCX, the modern researcher now has the means to conduct any type of research on a single platform, no matter the industry or needs of […]
Mobile Banking Leading the Future of Finance. What’s the Hang Up?
As more than half of global purchases are done on mobile phones, banks need to adapt to a new generation, keen for instant updates and geolocalized deals. What do clients expect from a mobile bank, and what does mobile banking mean in terms of credibility? What can banks expect from clients in terms of loyalty? […]
Does AI Surveillance in China Indicate the Future of Governance?
With years ahead of technology and advanced ways of monitoring its population, one cannot help but wonder if China has gone too far in surveillance. From forward-thinking technologies to over-controlling police, how far can a country go before breaching an individuals’ freedom? While surveillance is a booming industry in the Chinese tech landscape, human rights […]
Maximizing Your Research Potential Through Mobile
By Brandon Lee: Solutions Consultant When Steve Jobs debuted the first modern smartphone at the Macworld convention in 2007, few could predict the revolutionary impact that these powerful handheld devices would have on the world. Skeptics at the time included Steve Ballmer, Microsoft’s then-CEO, who is famously quoted for saying “there’s no chance that the iPhone […]
AI Now Disrupting the Arts Industry
While artificial intelligence is developing and machine learning is advancing, AI is now able to become … an artist. From directors to painters and even composers, AI has taken over the art scene. However, one question remains: if a robot or any kind of artificial intelligence can produce art, who owns the copyright? Experts have been […]
Can Blockchain Boost Brand Loyalty?
Its founders publicize Blockchain as the most efficient way to ensure net neutrality and free exchange between consumers. Data collection from loyalty cards through a new blockchain system could help consumers improve their knowledge of products. One challenge remains: including older generations, who do not regularly adopt online tools. Blockchain optimizes time efficiency While loyalty […]