Security for the Future: Looking Back at A Year of GDPR
The General Data Protection Regulation of 2018 threw many digital businesses through a loop. With tighter restrictions on data privacy, many online business owners feared they would experience decreases in effective consumer outreach, digital marketing, advertising, and market research. While methods for capturing data on target audiences have become more stringent because of GDPR, it […]
Looking Back on the Top Machine Learning Trends Of 2018
While machines aren’t quite ready to take over the world, they have added an element of convenience and practicality to nearly every industry. With the help of Artificial Intelligence and machine learning, it’s now possible to enjoy the benefits of autonomous cars, advanced cyber security, a more efficient healthcare network, predictive analytics, personalized advertising and […]
Will AI Eventually Slow the Growth of Human Intelligence?
While engineers, computer scientists, and experts have given birth to advanced AI, machines might soon trump human intelligence. With AI increasingly becoming better at making human-like decisions–in the long term, they might make better employees, friends, and leaders. Here is an analysis of what’s to come. AI Replacing Human Decisions What if we didn’t have […]
Why Design Prevails in Marketing
One might think that marketing is the most powerful advertising tool… however, some experts have noticed that companies too often underestimate the force of a powerful design. From Ikea to Apple to Converse to Polaroid, iconic brands have been continuously innovating and rebranding themselves and reaching new audiences with bold designs. As it turns out, […]
Are We Ready For The Next Level Of Hyper-connectivity?
The IoT is growing at unprecedented rates. In fact, the Internet of Things (2018) research report from Business Insider Intelligence reveals a few shocking projections including that there will be: Over 55 billion IoT devices by 2025, Close to $15 trillion in aggregate IoT investment between 2017 and 2025, and An acceleration in companies that […]
Is the Missing Ingredient in AI Finally Here?
The intelligence of AI is impressive and works above and beyond the imagination of many humans. AI can collect and sequence data in an instant. It can recognize human emotions in speech and pictures of faces. It can predict parking difficulty based on the area. It can even analyze the genetic code to detect various […]
What to Expect from the Incoming Gen Z Workforce
The “iGeneration” was born between 1995 and 2012, in the booming era of smartphones and social media. To them, a pre-Internet world is something for the history books. They communicate with images, videos, and emojis and crave experiences that produce emotions. So, what will it mean to have uber-connected employees in your company? Here is […]
What 2018 Taught Us About Marketing: Inclusiveness Matters
2018 was the year where controversial figures headlined the most powerful advertising campaigns of the year. Marketing from year-to-year has been forced to change with the fast-paced media landscape, and if 2018 has taught us anything, that evolution is not slowing down. From Nike hiring ex-quarterback Colin Kaepernick to be the face of their brand […]
Automation & The Future of Market Research
Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty. Thankfully, with the right tools and an investment in automated market research, you can enjoy […]
Automation & The Future of Market Research
Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty. Thankfully, with the right tools and an investment in automated market research, you can enjoy […]