Travel and Tourism: How to Enhance the Guest Experience through Market Research
Winning the travel, tourism, and hospitality games is nearly all about customer experience these days. If your brand provides a great guest journey, you’ve either gained a loyal customer, received a positive review, and maybe even a brand advocate for life. Not to mention, better customer experience increases the chances of repeat buyers by 7 […]
Better Qualitative Reporting? Fuel Cycle Answers the Call
Imagine what it would be like to sit down with all of your customers at the same time, ask them the questions you need answers to, and get real-time qualitative responses from everyone at the same time. Of course this is impossible to do in a human moderated interview or focus group. But, with improvements […]
The Value of Customer Insights in 2019
Understanding the intentions, behaviors, and preferences of your customers is the way to make your business successful. Why? Because when customers are satisfied and engaged, they remain loyal to your brand, and often even act as a brand advocate. It’s no secret that customer insights are the gateway into understanding how to please your customers. […]
The Podcast for Market Researchers
Leaders from across the industry sit down with Fuel Cycle to share their perspective on the biggest trends and challenges facing market research. This podcast is about big ideas shaping the future of market research, and how market researchers can navigate and lead in an industry that is in constant flux. The latest in market […]
The Future of Market Research in 2019
In recent years, future of market research reports have pointed to the market research industry making huge strides in terms of keeping up with growing big data technologies. In fact, more and more companies are investing in better market research technologies. And, the U.S. industry for business intelligence, market research, and opinion polling is projected […]
The Power of Market Research
Have you been trying to find the answers to the following questions: If you’ve been looking for answers to these questions, you’re in the right place. Through a detailed market research process and by gathering qualitative and quantitative data, you can find answers to all these questions and more. In this post, we’ll explain the […]
Security for the Future: Looking Back at A Year of GDPR
The General Data Protection Regulation of 2018 threw many digital businesses through a loop. With tighter restrictions on data privacy, many online business owners feared they would experience decreases in effective consumer outreach, digital marketing, advertising, and market research. While methods for capturing data on target audiences have become more stringent because of GDPR, it […]
Looking Back on the Top Machine Learning Trends Of 2018
While machines aren’t quite ready to take over the world, they have added an element of convenience and practicality to nearly every industry. With the help of Artificial Intelligence and machine learning, it’s now possible to enjoy the benefits of autonomous cars, advanced cyber security, a more efficient healthcare network, predictive analytics, personalized advertising and […]
Will AI Eventually Slow the Growth of Human Intelligence?
While engineers, computer scientists, and experts have given birth to advanced AI, machines might soon trump human intelligence. With AI increasingly becoming better at making human-like decisions–in the long term, they might make better employees, friends, and leaders. Here is an analysis of what’s to come. AI Replacing Human Decisions What if we didn’t have […]
Why Design Prevails in Marketing
One might think that marketing is the most powerful advertising tool… however, some experts have noticed that companies too often underestimate the force of a powerful design. From Ikea to Apple to Converse to Polaroid, iconic brands have been continuously innovating and rebranding themselves and reaching new audiences with bold designs. As it turns out, […]