Looking to Explore, Maximize, or Launch Your Branded Online Community?
It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into the mind of your customers goes deeper than sending out random surveys here and there. To really get to know your customers, you need ongoing opportunities to engage with your customers, and access to robust […]
Listen to Finding the Edge’s Latest Podcast Episode: Conjoint.ly
Oxford University researchers Carl Frey and Michael Osborne predicted that as many as 47% of US workers have a high probability of seeing their jobs become fully automated over the next 20 years. Industries across every sector of the economy are already feeling the effects of the automation wave.But how long before market researchers see […]
Are AI Models Set to Revolutionize the Future of Market Research?
AI seems to be taking the world by storm. And it’s not only in the form of customer service chatbots and robotics. Market research AI is making waves in the form of artificial personas more commonly known as AI models. If you’re unfamiliar with the term, AI models are an alternative to real humans in […]
Why Unstructured Data Collection is So Essential to Businesses
Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms, instantaneously turned into stunning data visualizations, and can even provide smart predictive insights to help guide your business decisions. However, even though structured data is traditionally easier to capture than unstructured data, solely capturing and […]
How to Build, Support, and Amplify Your Loyalty Programs with Market Research
The stats are clear when it comes to understanding the effectiveness of customer loyalty programs. Loyalty programs fuel customer engagement: Stats show that customers want loyalty programs from their favorite brands, and they also remain loyal to their favorite brands when they are rewarded through loyalty programs. However, building a successful loyalty program won’t work […]
Market Research Insights You Need to Know: GRIT Report 2019
Each year GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research and make projections for the future of the industry. This GRIT Report covers everything from adoption of emerging methods, how vendors are delivering, and hot topics around Big Data and AI. This report truly takes […]
How Market Research is Shaping Marketing in 2019
While marketing and advertising costs are expected to continue rising in 2019, brands are looking for ways to get the most out of their budgets. Social media algorithms are changing, digital ad costs are increasing, and competition for attention is higher than ever. With marketing dollars losing their punch, you must “decide whether to invest […]
Are These 5 Things Disrupting Your Market Research Status Quo?
If you’re a savvy market researcher, you’re familiar with traditional market research methods. You know how to design a study. You know the ins and outs of putting together smart qualitative and quantitative studies. You are also no stranger to statistics, and you rock at manually extrapolating insights and pulling together reports. These traditional market […]
What Should Enterprises Look for in Their Market Research Solution?
Most business leaders understand the power of market research. Market research helps you understand the needs, wants, patterns, behaviors and opinions of your audience. This leads to making better marketing and advertising decisions, creating better products, and helping you more effectively weed out the competition. What every business owner may not know is the power […]
Recruiting and Engaging Unique Audiences for Online Communities
Online communities are one of the best ways to engage customers, gather feedback, and collect important insights. In fact, 77 percent of companies believe that an online community significantly improves brand exposure, awareness, credibility. And, 23 percent of marketers who have online communities indicate that the size of their communities has at least doubled in […]