Using MaxDiff Analysis To Understand Consumer Preferences
The average consumer is inundated with marketing messages. In fact, people see anywhere from 4,000 to 10,000 marketing messages a day. Similarly, consumer purchasing options today are significantly more involved than walking into the nearest store and picking something off the shelf. Consumers now have over 16 ways of discovering new products including anything from […]
Businesses are Leaving Money on the Table by Believing Price Sensitivity Myths
There are few levers as powerful as pricing when it comes to driving immediate impact to your bottom line. While most new revenue initiatives take months before generating a positive ROI, marginal price increases can boost profits and market share within weeks, or even days, of implementation. Yet, too often, marketers remain cautious about price, […]
The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where consumer opinions are everywhere, but not organized. As a quick review, sentiment analysis is the process of using AI automation technology to understand the overall emotional tone behind a group of words. For example, you […]
The State of Entertainment Research in the Era of Mass Media: Listen to Our Latest Podcast Episode
Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been great at gathering viewership numbers, but now with so many split audiences, better qualitative tools have become more necessary than ever before to understand the changing media landscape. However, traditional qualitative methodologies for testing […]
The Finance Customer Journey Report: The Future of Banking
The rapid rise of technology is changing the landscape of the customer journey across all industries, and the finance world is no exception. With recent advances in FinTech including the proliferation of P2P payment services, branchless banking options, etc., customers have access to an abundance of financing options. These options provide a much broader customer […]
Kroger Competes with Amazon: Maximizing the Shopper Experience
Amazon’s viral growth has reached the point where it poses a threat not only to immediate competitors but to entities in different industries, altogether. Revolutionizing the digital retail experience has allowed Amazon to expand into media, publishing, and grocery markets. As Amazon brooches on long-standing traditional retail experiences, such as that offered by grocery stores, […]
Looking to Explore, Maximize, or Launch Your Branded Online Community?
It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into the mind of your customers goes deeper than sending out random surveys here and there. To really get to know your customers, you need ongoing opportunities to engage with your customers, and access to robust […]
Listen to Finding the Edge’s Latest Podcast Episode: Conjoint.ly
Oxford University researchers Carl Frey and Michael Osborne predicted that as many as 47% of US workers have a high probability of seeing their jobs become fully automated over the next 20 years. Industries across every sector of the economy are already feeling the effects of the automation wave.But how long before market researchers see […]
Are AI Models Set to Revolutionize the Future of Market Research?
AI seems to be taking the world by storm. And it’s not only in the form of customer service chatbots and robotics. Market research AI is making waves in the form of artificial personas more commonly known as AI models. If you’re unfamiliar with the term, AI models are an alternative to real humans in […]
Why Unstructured Data Collection is So Essential to Businesses
Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms, instantaneously turned into stunning data visualizations, and can even provide smart predictive insights to help guide your business decisions. However, even though structured data is traditionally easier to capture than unstructured data, solely capturing and […]