How Market Research is Shaping Marketing in 2019
While marketing and advertising costs are expected to continue rising in 2019, brands are looking for ways to get the most out of their budgets. Social media algorithms are changing, digital ad costs are increasing, and competition for attention is higher than ever. With marketing dollars losing their punch, you must “decide whether to invest […]
Are These 5 Things Disrupting Your Market Research Status Quo?
If you’re a savvy market researcher, you’re familiar with traditional market research methods. You know how to design a study. You know the ins and outs of putting together smart qualitative and quantitative studies. You are also no stranger to statistics, and you rock at manually extrapolating insights and pulling together reports. These traditional market […]
What Should Enterprises Look for in Their Market Research Solution?
Most business leaders understand the power of market research. Market research helps you understand the needs, wants, patterns, behaviors and opinions of your audience. This leads to making better marketing and advertising decisions, creating better products, and helping you more effectively weed out the competition. What every business owner may not know is the power […]
Recruiting and Engaging Unique Audiences for Online Communities
Online communities are one of the best ways to engage customers, gather feedback, and collect important insights. In fact, 77 percent of companies believe that an online community significantly improves brand exposure, awareness, credibility. And, 23 percent of marketers who have online communities indicate that the size of their communities has at least doubled in […]
Travel and Tourism: How to Enhance the Guest Experience through Market Research
Winning the travel, tourism, and hospitality games is nearly all about customer experience these days. If your brand provides a great guest journey, you’ve either gained a loyal customer, received a positive review, and maybe even a brand advocate for life. Not to mention, better customer experience increases the chances of repeat buyers by 7 […]
Better Qualitative Reporting? Fuel Cycle Answers the Call
Imagine what it would be like to sit down with all of your customers at the same time, ask them the questions you need answers to, and get real-time qualitative responses from everyone at the same time. Of course this is impossible to do in a human moderated interview or focus group. But, with improvements […]
The Value of Customer Insights in 2019
Understanding the intentions, behaviors, and preferences of your customers is the way to make your business successful. Why? Because when customers are satisfied and engaged, they remain loyal to your brand, and often even act as a brand advocate. It’s no secret that customer insights are the gateway into understanding how to please your customers. […]
The Podcast for Market Researchers
Leaders from across the industry sit down with Fuel Cycle to share their perspective on the biggest trends and challenges facing market research. This podcast is about big ideas shaping the future of market research, and how market researchers can navigate and lead in an industry that is in constant flux. The latest in market […]
The Future of Market Research in 2019
In recent years, future of market research reports have pointed to the market research industry making huge strides in terms of keeping up with growing big data technologies. In fact, more and more companies are investing in better market research technologies. And, the U.S. industry for business intelligence, market research, and opinion polling is projected […]
The Power of Market Research
Have you been trying to find the answers to the following questions: If you’ve been looking for answers to these questions, you’re in the right place. Through a detailed market research process and by gathering qualitative and quantitative data, you can find answers to all these questions and more. In this post, we’ll explain the […]