A good user experience can be the make it or break it factor for any business who is competing in this new age of high-impact digital experiences. UX matters deeply to customers who want the seamless ability to navigate an app or website. Everything from marketing, product, and branding are affected by a quality UI and UX.

If you are a marketer, researcher, or business owner who wants to know more about building a strong User Experience this is an episode that you won’t want to miss. In this podcast, tune in to hear CEO of UserZoom, Alfonso de la Nuez and Head of Business Development, Andres Grunbaum discuss the importance that UX research takes in this fast moving and evolving market.

Some episode highlights include:

  • How to leverage a scalable UX research process  
  • How to move the needle in research automation
  • How to conduct design sprints using automated tools