Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been great at gathering viewership numbers, but now with so many split audiences, better qualitative tools have become more necessary than ever before to understand the changing media landscape.
However, traditional qualitative methodologies for testing media content has typically relied on focus groups that only represent a small subset of viewers. In this episode, guest Jason Matthews, Vice President of Research and Digital Marketing at Game Show Network discusses the tools that GSN uses to gather a constant flow of both quant and qual data from a diverse audience set.
Listen to the episode now to discover how Game Show Network conducts agile research that can adapt to the new world of fast, hyper-personalized content creation.