Elevating Mobile Research Through the Social Experience 

Conducting market research on mobile devices comes with a unique set of challenges – optimizing display sizes, increased chances of survey fatigue, and a world of distractions on the same device, to name a few. That’s why it’s time to begin rethinking how we deliver market research projects to mobile users and how to create […]

Reconstructing Qualitative Insights Through AI 

Qualitative market research is a critical piece of any insights roadmap, but it is often left behind due to the methodological expertise and time-intensive analysis required by the data. However, just as the industry moved to leverage digital tools in conducting Focus Groups and In-Depth Interviews (IDIs), the same should be said for the insights […]