April 2024 | Platform Updates

Quant Reporting & Custom Redirects are now available in the Research Engine! Elevate your insights while driving further brand engagement.

March 2024 | Platform Updates

The Research Engine now allows clients to edit published projects, eliminating the need to start at step one when updates are required.

Elevating Mobile Research Through the Social Experience 

Conducting market research on mobile devices comes with a unique set of challenges – optimizing display sizes, increased chances of survey fatigue, and a world of distractions on the same device, to name a few. That’s why it’s time to begin rethinking how we deliver market research projects to mobile users and how to create […]

Reconstructing Qualitative Insights Through AI 

Qualitative market research is a critical piece of any insights roadmap, but it is often left behind due to the methodological expertise and time-intensive analysis required by the data. However, just as the industry moved to leverage digital tools in conducting Focus Groups and In-Depth Interviews (IDIs), the same should be said for the insights […]