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Author: Nancee Halpin

Nancee is the Product Marketing Manager at Fuel Cycle, sitting at the intersection between Marketing, Product, Revenue, and Customer Success. After nearly 10 years as a research manager, she is bringing that client-side expertise to Fuel Cycle’s go-to-market planning to drive strategic messaging & value creation for the Research Engine. Nancee is from New York, NY and holds a B.S. in Applied Psychology from New York University.

Elevating Mobile Research Through the Social Experience 

Conducting market research on mobile devices comes with a unique set of challenges – optimizing display sizes, increased chances of survey fatigue, and a world of distractions on the same device, to name a few. That’s why it’s time to begin rethinking how we deliver market research projects to mobile users and how to create […]

Reconstructing Qualitative Insights Through AI 

Qualitative market research is a critical piece of any insights roadmap, but it is often left behind due to the methodological expertise and time-intensive analysis required by the data. However, just as the industry moved to leverage digital tools in conducting Focus Groups and In-Depth Interviews (IDIs), the same should be said for the insights […]