Democratization Of Research
There’s no “i” in team, and there’s certainly no “i” in research. Market research (MR) isn’t a one-person job, and it shouldn’t be a one-department job either. The democratization of research focuses on empowering cross-departmental teams within an organization to conduct their own research, analyze the results, and make relevant decisions. Although research democratization may […]
How To Best Use Qual In A Community Setting
If you’ve ever been in a focus group, agreed to be an in-home product tester, or answered questions about a brand’s products or services during a one-on-one interview, you’ve participated in qualitative (qual) market research. Qualitative market research studies customers’ behaviors, motivations, and opinions about a specific product or service. Qual research is primarily conducted […]
The Importance of Environmental, Corporate, & Social Sustainability
In 2022, the success of a business goes far beyond its profitability. Today’s customers expect more from the brand they purchase from; they expect that corporations are not faceless enterprises hell-bent on making a dollar; they want to know that companies are stewards of their communities and, more importantly, of planet earth. 77% of consumers […]
The Media Insights & Engagement Conference 2022
Sponsor | Nashville, TN
Plant-Based Food Trends To Watch
Have you ever seen a vegan with a bucket of Kentucky Fried Chicken? It may become a regular sighting, given the fast-food chain announced its new menu item, Beyond Chicken, in January. “The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, president of KFC U.S., […]
The Great Consumer Shift: Store Brand vs. Name Brand
Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior. A challenging economic situation and job cuts meant consumers became more conscious about where and on what they spend their money. We’ve seen a pivot to buying more store-brand retail and consumer […]
The 2022 State of Market Research
2021 was another tumultuous year for businesses. COVID variants stalled any hope of an economic rebound. Industries struggled with disrupted supply chains, inflation, and workforce challenges. The future of market research (MR) in 2022 will involve navigating these obstacles, preparing for the worst (and the best), utilizing technology, and collecting continuous customer insights. In Q1 […]
Empty Shelves And Empty Wallets
You know the feeling of getting your third choice substituted on your grocery order? Or the struggle when your procurement agents are buying microchips at double the regular price? Do you get nervous checking your stock portfolio and bank accounts, wondering how to stretch the budget? Us too, friend. In this blog, we’ll discuss how […]
Ulta Beauty’s Approach to Fast & Flexible Market Research
Living in a consistently evolving market can be challenging, working in it can be even more so. Tapping into customer’s wants and needs regularly can be taxing, reinforcing the critical importance of historical data & proper tracking today. In this session, Mary Wallen, Senior Analyst of Consumer Insights at Ulta Beauty, and Johnny Anderson, Director of Customer Success […]
How Fandom Democratizes Data for Company-Wide Success
In the world we live in today, making quick decisions with accurate data is often thought to be just a dream, but it doesn’t have to be that way. Market research democratization can and does exist in the real world. In the upcoming webinar, you’ll hear from Julie Louvau, Customer Insights Manager, and Aaron Tell, […]