Plant-Based Food Trends To Watch
Have you ever seen a vegan with a bucket of Kentucky Fried Chicken? It may become a regular sighting, given the fast-food chain announced its new menu item, Beyond Chicken, in January. “The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, president of KFC U.S., […]
The Great Consumer Shift: Store Brand vs. Name Brand
Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior. A challenging economic situation and job cuts meant consumers became more conscious about where and on what they spend their money. We’ve seen a pivot to buying more store-brand retail and consumer […]
The 2022 State of Market Research
2021 was another tumultuous year for businesses. COVID variants stalled any hope of an economic rebound. Industries struggled with disrupted supply chains, inflation, and workforce challenges. The future of market research (MR) in 2022 will involve navigating these obstacles, preparing for the worst (and the best), utilizing technology, and collecting continuous customer insights. In Q1 […]
Empty Shelves And Empty Wallets
You know the feeling of getting your third choice substituted on your grocery order? Or the struggle when your procurement agents are buying microchips at double the regular price? Do you get nervous checking your stock portfolio and bank accounts, wondering how to stretch the budget? Us too, friend. In this blog, we’ll discuss how […]
Ulta Beauty’s Approach to Fast & Flexible Market Research
Living in a consistently evolving market can be challenging, working in it can be even more so. Tapping into customer’s wants and needs regularly can be taxing, reinforcing the critical importance of historical data & proper tracking today. In this session, Mary Wallen, Senior Analyst of Consumer Insights at Ulta Beauty, and Johnny Anderson, Director of Customer Success […]
How Fandom Democratizes Data for Company-Wide Success
In the world we live in today, making quick decisions with accurate data is often thought to be just a dream, but it doesn’t have to be that way. Market research democratization can and does exist in the real world. In the upcoming webinar, you’ll hear from Julie Louvau, Customer Insights Manager, and Aaron Tell, […]
Emerging Trends in the Food and Beverage Industry
2021 was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly ended last summer, industry experts expected employees to return to the office, kids to go back to school, and society to embark on a post-pandemic “normal.” However, the opposite happened. COVID cases spiked, and once again, life turned upside […]
Quirk’s London 2022
Sponsor | London
5 Ways to Share Customer Insights Visually
Customer data is worth its weight in gold, but numbers on paper are meaningless without proper context and visuals to tell a story. Seeing is believing, as they say. Infuse meaning into your next report with data visualization. Data visualization is the graphical representation of numbers through charts, maps, timelines, graphs, heat maps, and other […]
IIEX North America 2022
Sponsor | Austin, TX