How Starbucks is Becoming a Mobile-First Juggernaut
Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was less than lackluster, with not enough infrastructure or bandwidth to support the changes, their initiatives quickly fell flat. But the steep learning curve for adopting new technologies has never derailed this industry leader into submission. […]
Netflix’s 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant stance towards the growing prevalence of password sharing. Nearly one-fifth of adults in the US now regularly use borrowed login credentials, even as the occasional news headline scolds the practice as a “federal crime” that […]
Netflix's 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant stance towards the growing prevalence of password sharing. Nearly one-fifth of adults in the US now regularly use borrowed login credentials, even as the occasional news headline scolds the practice as a “federal crime” that […]
Fuel Cycle Launches New Geo-Targeting Capabilities for In-the-Moment Customer Intelligence
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform preferred by Fortune 100 enterprises, today announced the addition of new geolocation capabilities for its mobile app. With this latest enhancement to FUEL CYCLE’s suite of customer insights solutions, businesses can now unlock the power of location-based research to capture location-specific customer intelligence. Powered by […]
The Secret to Community Recruitment through Social Media
A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a critical first step in building the right audience to gain the right insights. With more and more community engagement and conversations about brands happening on social media, it is essential to recognize these social interactions […]
Fuel Cycle Gives Businesses Unprecedented Customer Profiling Capabilities With New Feature
FUEL CYCLE (https://fuelcycle.com/), the leading online community platform preferred by the world’s Fortune 100 enterprises, today announced a new customer profiling capability that automatically collects and integrates data from multiple sources into a single, unified data set. Called Profile Maps, the new community platform feature enables marketers and researchers to drive deeper insights, unify multiple data sources, […]
Niche is the New Mainstream: Media in the Digital Age
Entertainment is a hit-driven business. Or, at least, that’s been the wisdom passed down by generations of successful media companies. Thousands of new films and TV programs flood the market every year, but only a handful of blockbuster hits will make any money. Those companies that strike gold survive to play the content lottery again […]
Introducing FUEL CYCLE’s New Vice President of Strategic Accounts
FUEL CYCLE is excited to announce Mary Lou Barney as our new Vice President of Strategic Accounts. Mary Lou is bringing with her 30+ years of experience working with leading businesses to use research and insights to drive business performance. She has had the pleasure of taking on global responsibilities that have spanned 60 countries […]
The Future of Big Data
In the next three years, how will your competitors be using big data to reach customers? From what we know now, your competitors will use big data to know exactly how to interact with every customer. And it’s happening soon. This doesn’t give your business much time to prepare. Gartner reports that by 2020, prescriptive […]
Snapchats Fails at Personalized Advertisements
Snapchat is having a rough year. A recent earnings report showed user growth was only 5%, and free cash flow was negative $173 million – both down from previous reports. Ouch. It gets worse for the company. An NYU Stern professor compared investing in Snap to drunk driving, calling it the most overvalued company in […]