Business Problem to Research Objective | Market Research Tools
Business professionals are tasked daily with understanding the wants and needs of the customer and there is growing awareness that VoC (Voice of Consumer) research is the quickest way to tap into that knowledge. But industries struggle with knowing how to translate their initial business objectives into research projects that will produce the insights they […]
Discussing Gender Fluidity in Research
In today’s society, it’s no secret that trends and emerging norms are completely dictating the market. Now, more than ever, for companies to stay relevant and even mildly competitive, it’s become a necessity to accommodate all market demographics and psychographics. Where it becomes a challenge for companies to do so is when certain traditional demographics, […]
When is an Online Community Best For You?
The 2017 Community Values and Metrics Report stated that 54% of respondents listed online communities as a strategic initiative for their organization. Furthermore, two-thirds of companies have some type of online community, and 74% of larger enterprises use online communities as a business tool. With these stats in mind, it’s clear that an online community […]
Mobile UX Research Redefined
In today’s world, the importance of user experience (UX) cannot be ignored as a driver of business success. So much so, that a comprehensive report by McKinsey found that companies with top McKinsey Design Index (MDI) scores increased revenue and return to shareholders substantially faster than their industry counterparts. The numbers don’t lie … good […]
Listen to Our Latest Podcast Episode on Agile UX Research Automation
A good user experience can be the make it or break it factor for any business who is competing in this new age of high-impact digital experiences. UX matters deeply to customers who want the seamless ability to navigate an app or website. Everything from marketing, product, and branding are affected by a quality UI […]
Data Quality Inherit by Design: Fuel Cycle Panels
Fuel Cycle delivers access to millions of respondents directly to the Fuel Cycle platform and provides a method for our customers to conduct market research studies efficiently and reliably. Fuel Cycle takes data quality very seriously. Survey data quality is influenced by two primary variables – the first are security practices that prevent fraud, while […]
Using The Kano Model to Ensure Customer Satisfaction in the CPG Industry
With the advent of the IoT and various new ways to purchase products online, businesses in the CPG industry are no longer competing as much for shelf space. Instead, they must present their products in a way that attracts the eye of internet shoppers. In fact, currently 1 in 4 households around the world with […]
Using MaxDiff Analysis To Understand Consumer Preferences
The average consumer is inundated with marketing messages. In fact, people see anywhere from 4,000 to 10,000 marketing messages a day. Similarly, consumer purchasing options today are significantly more involved than walking into the nearest store and picking something off the shelf. Consumers now have over 16 ways of discovering new products including anything from […]
Businesses are Leaving Money on the Table by Believing Price Sensitivity Myths
There are few levers as powerful as pricing when it comes to driving immediate impact to your bottom line. While most new revenue initiatives take months before generating a positive ROI, marginal price increases can boost profits and market share within weeks, or even days, of implementation. Yet, too often, marketers remain cautious about price, […]
The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where consumer opinions are everywhere, but not organized. As a quick review, sentiment analysis is the process of using AI automation technology to understand the overall emotional tone behind a group of words. For example, you […]