Change is happening in the market research world. These changes are largely due to rapid innovations in artificial intelligence. These innovations make it easier for market researchers to automate processes that were once manual, capture larger amounts of data at faster rates, and glean more accurate customer insights.
It’s true that AI is disrupting the market research world. Some market researchers may even be reluctant to wholeheartedly embrace these technological changes. Market researchers may fear AI technologies will be too complicated to learn, too expensive to implement or that AI may even replace their jobs.
While embracing AI does have a learning curve, there is no need to fear. With a little bit of understanding of how AI can help revolutionize market research techniques for the better, it puts everyone at ease. It also promotes an understanding of how artificial intelligence enables businesses to become more human and customer-driven.
The following infographic provides data-driven insights into the practical applications AI has in the marketing research world. To learn about what AI looks like in the market research world today, download the infographic now.