Customer Feedback: A Guide to Start & Succeed With Surveys
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you fear most and stop using your services in favor of one of your competitors. In fact, 89% of consumers have switched to doing business with a competitor following a poor […]
Usability Research – How to Start
Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across their different digital channels? When it comes to capturing customer loyalty, providing an excellent user experience is key. However, nearly three quarters of brands are failing their customers. To avoid […]
Fuel Cycle Honored with 2020 Built In LA’s Prestigious Best Places to Work
Company Ranks At The Top With Compensation And Employee Benefits SANTA MONICA, Calif., Jan 13, 2020 — Fuel Cycle, Inc. the leading market research engine for Fortune 500 companies, was honored with Built In LA’s Best Places to Work award. The award recognizes companies that are providing employees with attractive benefits packages and competitive market compensation. Rankings are […]
Are you Offering a Job or an Experience?
Fuel Cycle recently received a top-ranking award by Built In LA: Best Place to Work. How did we do it, how can you do it, and why does it matter to your customers? Jobs are everywhere, but what makes for a great job at a great company? Three words: benefits, compensation, and growth. These are […]
Qualitative Interviewing
When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews. Qualitative interviews are often used by researchers to gain an up-close look at personal stories and experiences of interview subjects that represent a certain market segment. These personal experiences and […]
Location-Based Services (LBS)
The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These numbers represent an increase in 22 million from the previous year, and there are no signs of a slow down in innovation. It makes sense why more organizations would invest […]
How to Start Prototype Testing
You’re excited about your ideas and your eventual product launch. First, ask yourself this question: What stands between a successful product and customer satisfaction? If you answered prototype testing, then you’re correct. As you probably already know, it isn’t enough to produce a product that you think is exceptional. That product has to endure the […]
What is Research?
Research is an initiative that can be as large or as small as you make it. One thing that can be said, is that a lot of good research goes a very long way, particularly when used to fuel knowledge associated with making organizational decisions. That said, research rears itself in many forms and is […]
Fuel Cycle Announces Partnership with Realeyes to Integrate Research Engine with Emotion and Attention Analytics Solution
Fuel Cycle, the leading insights community, panel and research engine provider, today announced that Realeyes is the latest company to join its Fuel Cycle Exchange (FCX) Marketplace for partners. Realeyes integrates seamlessly with Fuel Cycle, allowing clients to harness the power of attention and emotion measurement on a global scale, all within Fuel Cycle’s unified […]
How to Build the Best Mobile User Experience
Did you know the average adult consumer spends close to four hours a day on their mobile devices? While it’s true consumers use smartphones for news updates, digital media, and social connection, online shopping also plays a significant role in mobile device usage. In fact, 79% of smartphone users have made a purchase via their […]