4 Approaches To Community Success That Span The Customer Lifecycle
Online communities aren’t a new tool for market researchers. In fact, they’ve been around for more than 10 years, but many marketers are still confused about how to successfully use them to manage the customer life cycle. Watch our latest webinar with a guest from Forresteras we explore: Everything you need to know about online communities […]
14 Principles For Customer Journey Mapping
In 2014, a poll from marketing research firm Gartner found that over 90 percent of brands planned to compete primarily on the basis of customer experience within the next two years. Since then, many top brands have pivoted towards a customer-centric business model. But a recent study by Accenture found that less than 40% of […]
How To Make Each Customer Touch Point An Incredible Experience
As much as we try to control a customer’s journey, the truth is we don’t own the experience, customers do. And we need to start listening to them now. Watch our webinar with guest speaker Adam Toporek, the author of Be Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines, where we explore: […]
The Biggest Problem With VoC Program’s Today
6 Simple Steps that Turn Data into Clear Action Companies listen to customers through a variety of listening posts, gathering feedback about how well they’re delivering on the customer experience. They’re flooded with data. Data, data, data! And more data! And yet, with all this data, the customer experience has barely progressed; in some cases, it’s […]
ELLE’s Inner Circle
Read our case study and see how ELLE uses online community to: Learn how ELLE Magazine uses their online community to glean insights that not only help them better understand their consumer and inspire initiatives, but also allows them to generate meaningful data for advertisers.
The UPS Store
Consumer insights are the backbone of today’s advertising campaigns. Without them, agencies risk launching campaigns that miss the target. Download our case study that explains how FUEL CYCLE helped Doner quickly and easily gather the insights they need.
Hertz
While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of the customer into their organization they needed a plan. As part of that plan, Hertz began the process of implementing a voice of the customer solution, using the FUEL CYCLE Online Community Platform. Launched in […]
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to conduct a focus group. While focus groups may be a traditional market research method, it doesn’t mean focus groups aren’t valuable. It’s quite the opposite. Focus groups allow you to collect feedback, unlike any other […]
The Power of Customer Segmentation
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do things like tailor email marketing messages to different audiences with dynamic content, for example. What does this mean? It means, based on customer information, marketing teams can create personalized messages […]
5 Signs UX Research Is More Important Than Ever
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey as consumers matters greatly to brands and […]