How Big Brands are Integrating Customer Data to Maximize CX Research
Having data on your customer base is important, as it provides the foundation for how you communicate with them. Even more so, integrating customer data into your customer experience (CX) research is imperative for reaching maximum insights potential. That’s where progressive profiling comes in. Progressive Profiling 101 What is progressive profiling? Progressive profiling allows you to have […]
Total Advertising Performance: Mastering Digital Advertising with Extreme Agility
Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. More importantly, with current political, social and economic changes we must understand how messages resonate with consumers. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so […]
How Customer-Driven Innovation Leads to Award-Winning Technology
The GreenBook Research Industry Trends (GRIT) report is one of the most acclaimed and widely read reports outlining trends in the market research industry. Released by Greenbook, a leading market research publication, the 26th edition of the GRIT Report is based on feedback from insights professionals around the world, providing one of the most comprehensive […]
Fuel Cycle Ranks Top of List in GreenBook GRIT Report: #6 Technology Provider, #22 Most Innovative Company, #21 Top Strategic Consulting
Setareh Motamedi, Vice President of Marketing Fuel Cycle (323) 556-5400 smotamedi@fuelcycle.com SANTA MONICA, Calif., July,7 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is awarded three recognitions in the latest GreenBook Research Industry Trends (GRIT) Report – #6 Technology Provider, #21 Strategic Consulting Category, and #22 of the Top 50 Most Innovative Companies. The GRIT report is one of the most acclaimed and widely […]
2020 Business & Innovation GreenBook Research Industry Trends (GRIT) Report
Fuel Cycle was awarded three recognitions in the latest GreenBook Research Industry Trends (GRIT) Report: #6 Technology Provider, #21 Strategic Consulting Category, and #22 of the Top 50 Most Innovative Companies! This is a result of a few things. Namely, the Fuel Cycle core values of customer-centricity and extreme curiosity. In recent years, we’ve observed a strong shift of interest from quantitative to qualitative technology within the market research industry. We listened. […]
How to do Brand Awareness Tracking
What is Brand Awareness? Brand awareness is a marketing term that describes the extent a customer is able to recognize a brand. It can be perceived as a vague concept, especially among data-driven marketers who like to gauge success with the confidence of numbers. However, just because there isn’t one standard metric to track and […]
See How Margaret, VP of Insights, Became Her Company’s Hero
Meet Margaret. Margaret is the VP of Insights at a large CPG company. She loves her job and worked hard to scale the ranks from analyst to department leader. She’s seen countless ebbs and flows of internal support for insights departments over the years and has learned to value tools and integrations that help research teams do more than less. So, she’s always measuring new solutions by how well […]
Boost Your Marketing with Powerful People-Based Activation
Defining your target audience is one of the business’s most important tasks. It is the foundation of every element of your strategy – from how you develop and name products or services, the type of messaging you use to reach customers, to the marketing channels you use to promote them. The more you understand your target market, the better you’ll be […]
Fuel Cycle Partners with 0ptimus Analytics for Powerful People-Based Activation Software
SANTA MONICA, Calif., Jun, 30 2020 — Fuel Cycle, Inc. the leading market research cloud for Fortune 500 companies partners with 0ptimus Analytics. 0ptimus transforms data-driven insight into how people think, feel and act into predictive models and people-based audiences for activation at scale. Fuel Cycle’s partnership with 0ptimus Analytics gives users the power to […]
Customer Experience: Remapping the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life won’t be forever, we’re all going to emerge on the other side of this in a “new normal.” This webinar will reveal how you can integrate all your customer data into one centralized platform for […]