Optimizing Qualitative Research with Mobile Technology
Due to increasing awareness around sweeping social justice issues, researchers rightly worry about representation and diversity in research – especially when it comes to qualitative research. Traditional focus group processes are unintentionally exclusionary, as less than 12% of the U.S. population can easily visit a research facility based on geography alone. Additionally, 1-in-5 Americans are smartphone-dependent, with Black and Hispanic people over indexing in this […]
Predicting the Future of Media: An Insights Driven Strategy
The world of media & entertainment has been turned upside down by the pandemic and everything that has come along with it. Market research professionals in the industry are being tasked with predicting the future – without a crystal ball to speak of. But just because we’re crystal ball-less doesn’t mean we can’t portend what […]
A Longing for Belonging: The Power of Customer Communities
Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each team is leveraging different toolkits and data sources to do their jobs and back their logic. Orchestrating harmonious, interdepartmental strategy requires a lot of heavy lifting – without the proper tools. In this session, discover how the use of continuous research technology can mobilize organizational […]
Enhanced Progressive Profiling with Two-Way Data Syncing
Fuel Cycle Announces New Data Transfer Capability of its Progressive Profiling Solution Santa Monica, CA, April 21st, 2021 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies announces a new capability of its progressive profiling tool, the P2 Engine. Here’s more about the new release, how it complements existing capabilities, as well as some context around the […]
Earth Day 2021: What is Green Market Research?
Now more than ever, consumers are investing in brands that are eco-friendly, transparent, and aligned with their environmentally conscious values. To keep up, brands need to think outside the box to appease this growing segment of conscious consumers. Enter Green MR: a research team’s first foot into the eco-friendly consumer mind. What is Green MR? Green Market Research, or Green MR, connects environmentally conscious consumers with like-minded brands. It helps retailers tailor their merchandise […]
The Power of Continuous Research and Community to Fuel Innovation
Market research is an essential component in developing successful digital, product, and brand experiences. Not only does a strategic approach to market research yield valuable insights, but it can also provide the framework for data-backed decision-making every step of the way. Continuous research, specifically, is the insights engine that sits at the very center of the agile development process for some of the world’s most innovative brands. Gone are the days when a quarterly tracker survey sufficed. To keep pace with today’s continuously evolving market, […]
How A&F Uses Virtual Interviews To Stay Connected To Their Customers
Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long focus groups; marketing in 2021 needs to be efficient, quick, and agile. With the innovative technology found in the FCX Marketplace, researchers can now conduct a wide range of agile customer research in one cohesive, […]
Ignite the Future: The Art & Science of Building a Proactive Insights Engine that Seen, Heard & Used
If the pandemic has taught us anything, it’s that change is a permanent fixture and we can never lose sight of imagining the future. Insights leaders are in the most primed position to help lead their companies into new opportunities yet with remote working and with everyone having access to data, how can insights leaders ensure they’re […]
Agile Market Research Methods For Lean Marketing Teams
Agile market research is the heartbeat of any lean marketing team because it allows companies to gather insights that lead to product and service improvements in real-time. Gone are the days of expensive, drawn-out market research; agile research methods are here to help brands adapt to changes in the market and the world without waiting. […]
2021 State of Community Report
In the last year, businesses have had to adapt to a rapidly changing business landscape. In December 2020, we surveyed 275 insights professionals about their use of tools and methods. Results show that organizations have expanded their reliance on customer insights to inform decision-making, and researchers are increasingly reliant on innovative solutions such as online communities. While the pandemic is one reason for the shift, our […]