The Power of Continuous Research and Community to Fuel Innovation
Market research is an essential component in developing successful digital, product, and brand experiences. Not only does a strategic approach to market research yield valuable insights, but it can also provide the framework for data-backed decision-making every step of the way. Continuous research, specifically, is the insights engine that sits at the very center of the agile development process for some of the world’s most innovative brands. Gone are the days when a quarterly tracker survey sufficed. To keep pace with today’s continuously evolving market, […]
How A&F Uses Virtual Interviews To Stay Connected To Their Customers
Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long focus groups; marketing in 2021 needs to be efficient, quick, and agile. With the innovative technology found in the FCX Marketplace, researchers can now conduct a wide range of agile customer research in one cohesive, […]
Ignite the Future: The Art & Science of Building a Proactive Insights Engine that Seen, Heard & Used
If the pandemic has taught us anything, it’s that change is a permanent fixture and we can never lose sight of imagining the future. Insights leaders are in the most primed position to help lead their companies into new opportunities yet with remote working and with everyone having access to data, how can insights leaders ensure they’re […]
Agile Market Research Methods For Lean Marketing Teams
Agile market research is the heartbeat of any lean marketing team because it allows companies to gather insights that lead to product and service improvements in real-time. Gone are the days of expensive, drawn-out market research; agile research methods are here to help brands adapt to changes in the market and the world without waiting. […]
2021 State of Community Report
In the last year, businesses have had to adapt to a rapidly changing business landscape. In December 2020, we surveyed 275 insights professionals about their use of tools and methods. Results show that organizations have expanded their reliance on customer insights to inform decision-making, and researchers are increasingly reliant on innovative solutions such as online communities. While the pandemic is one reason for the shift, our […]
The Intersection of Market Research and UX
Recent global contextual shifts have created a surge in digital interactions. Customers are migrating to the convenience of online experiences and are increasingly unforgiving to digital products that can’t keep up. While market research insights certainly hold a place in digital product development, UX research is key to maintaining a seamless user experience and thus improving usability and retention. Hear Fuel Cycle’s VP of Product Marketing, Partick […]
Your Step-by-Step Guide to Virtual Interviews
The market research industry has long utilized online research methods to cut costs, increase convenience, and boost efficiency. The allure of virtual research has only grown with brands seeking real-time consumer data that allows them to remain agile at every turn, especially in the wake of COVID. Virtual interviews are an excellent way to gather […]
How To Increase Customer Retention In Financial Services
Customer retention is crucial to any service industry business’s success because customers are happy with what you provide and want to continue working with you. If no one wants to continue working with you, your business is, well…doomed. Customer retention is even more important than acquiring new customers for brand longevity. According to Harvard Business […]
Fuel Cycle Recognized for Best Company Outlook
Market Research Technology Provider Wins 2021 Comparably Award for Best Company Outlook Santa Monica, CA, April 5th, 2020 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2021 Comparably Awards for the category “Best Company Outlook.” This set of Comparably Awards are derived from sentiment ratings provided by employees who […]
4 Keys to Driving Your Customer Conversation Strategy in 2021
Written by: The Talkwalker Team Your customer matters more than ever in 2021. Luckily for you, you’re sitting on a wealth of data and research that’s just waiting to unlock the secrets to your customer conversation strategy. A winning strategy for customer conversations can drive brand and business success through increased loyalty, engagement and satisfaction. […]