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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources
Hallucinations in AI: Why Research Leaders Need to Prioritize Trust
As we all know by now, artificial intelligence is changing the way insight teams operate. From automating qualitative analysis to accelerating reporting,
Transforming Research Storytelling: Fuel Cycle Launches AI Presentation Designer
New Autonomous Insights capability transforms raw data into polished, branded decks Los Angeles, CA — [September 24th, 2025] — Fuel
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a
Beyond ChatGPT: Why Research Needs Purpose-Built AI
The rapid rise of general-purpose AI tools like ChatGPT has transformed how businesses explore information, ideate, and communicate. These tools
Enterprise-Grade Personalization in AI Research
The conversation around AI in research has been dominated by speed. The promise is compelling: move from business question to
The New Standard for Enterprise Research: Speed, Accuracy, and AI at Scale
Enterprise decision-making moves fast, but traditional research methods can’t keep up. Weeks-long timelines, manual processes, and fragmented tools slow down
A Webinar Recap: How AI-Powered Research Agents Are Redefining Decision-Making
Earlier this month, Fuel Cycle’s Vice President of Research & Insights, Kevin Row, joined Insights Association for a live discussion on
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing
Designing for Everyone: How AI-Powered UX Research Accelerates Accessibility
Accessibility isn’t a checkbox but a commitment. 1 in 4 U.S. adults lives with a disability, yet inclusive design is
The Modern Researcher’s Guide to UX Testing in 2025
User expectations have never been higher—and patience never thinner. In 2025, digital experience isn’t just part of your product. It is the
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