Resources

We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the past and celebrate the unprecedented

In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction with various product features. It

Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that online community is one of

Want a more comprehensive view of your customers? Research panels and online communities provide different, yet highly compatible benefits. With so much rich insight to

Minority groups contribute the most growth in most organizations. In an age where the U.S. continues to have a more diverse and proliferated audience group,

Marketers are now having to translate sophisticated consumer data and market research is becoming a more prominent need in the marketing world. We created this

Did you know a 5% increase in customer retention can increase a company’s profitability by 75%? While customer retention is a big initiative for almost

A better mobile experience equates to a better consumer relationship in almost every industry, but mobile-first initiatives have yet to catch on in market research.

AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and effects of AI taking over

The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster than ever before. Market researchers

Online communities have become the leading way for enterprises to get to know their most valued customers. But that doesn’t make adopting an online community

Your survey results are equal to your survey design. We want to ensure that every time you launch a survey, you’ve maximized your design. In