Infographics

Looking to accelerate qualitative research? Digital qualitative tools are stuck in a place where quant tools were ten years ago—seen as unreliable, or worse yet,

Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through an innovative

Through online communities, product exchanges, panels, and more, Fuel Cycle offers the only all-in-one market research platform for brands to connect to their customers. With

AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and effects of AI taking over

Replacing traditional methods in research can require a lot of stakeholder buy-in and sometimes the benefits of implementing a new tool don’t always outweigh the

white paper finance banking customer journey

This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been cross-analyzed and compared across demographics

The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster than ever before. Market researchers

The new wave of research innovation stems from a continuous approach to consumer engagement. A combination of online forums, discussion groups, surveys, and more are

The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in constant flux to name a

The unconscious mind has been deeply studied in the fields of psychology and neuroscience—and has now been leveraged into the market research space. Forward-thinking companies

Cutting-edge technologies and methods for aggregating, analyzing, and parsing big data has made waves in the academic and technological fields but has yet to capture

Customer-first forward-thinking industries have been disrupting and changing the market over the last few years and now security and privacy is increasingly becoming a competitive

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