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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he
Why Qual Researchers Still Choose Between Depth and Scale, and Why They Don’t Have To
For years, qualitative research has lived with an uncomfortable tension. Teams either invest in deep one-to-one conversations that reveal the nuance behind
Rethinking Qual: AI That Listens, Sees, and Probes
In this webinar, we explore the emergence of perceptive AI: technology that not only hears responses, but also sees facial
Beyond Prompts: Why Proven Methods Still Matter in the Age of AI
The rise of generative AI has created a wave of excitement and uncertainty in the world of research. With tools like ChatGPT
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in
Hallucinations in AI: Why Research Leaders Need to Prioritize Trust
As we all know by now, artificial intelligence is changing the way insight teams operate. From automating qualitative analysis to accelerating reporting,
Transforming Research Storytelling: Fuel Cycle Launches AI Presentation Designer
New Autonomous Insights capability transforms raw data into polished, branded decks Los Angeles, CA — [September 24th, 2025] — Fuel
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a
Beyond ChatGPT: Why Research Needs Purpose-Built AI
The rapid rise of general-purpose AI tools like ChatGPT has transformed how businesses explore information, ideate, and communicate. These tools
Enterprise-Grade Personalization in AI Research
The conversation around AI in research has been dominated by speed. The promise is compelling: move from business question to
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