How Market Research Supports Top Banking Focuses in 2023

How will recent challenges impact banking in 2023? How will increased prices influence retail banking behavior? How will fintech innovations change the way banks interact with customers? And most importantly, where should your bank place its focus to capitalize on these trends as they develop? To answer those questions, we first have to spot the […]

Understanding Consumer Behavior in Retail: Factors Driving Preference, Social and Political Issues, and Shopping Channel Expectations

Welspun is a Fuel Cycle client and conglomerate with diverse businesses in line pipes, textiles, infrastructure, and steel. Their home textile division partnered with Fuel Cycle to gather important information for their clients who are retailers. The study consisted of 1,005 retail consumers between February 22nd and March 15th, 2023. This White Paper will dive […]

The Insider’s Guide to Market Research for the Insurance Industry

The global market research industry is worth $82 billion, and it’s only showing signs of growth. That’s for a good reason. Market research in industries like insurance can hold massive sway over the success of multi-billion dollar companies. This white paper dives into how to make modern market research work in the insurance industry.

Impact of Inflation on Consumer Lifestyles

Inflation is a major economic issue that affects every person in one way or another. As prices for essential goods and services continue to rise, many consumers find it harder and harder to make ends meet. It can erode the standard of living, distort consumers’ choices, and affect the very foundation of the US economy. […]

How Market Research Mitigates Disruptions in Financial Services

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The future of finance is shrouded in potential but also great uncertainty. Disruptions such as automation, digitalization, and changes in consumer behavior are upending traditional financial services models. Thethe financial services sector is under immense pressure as consumer behavior, and expectations change.

Pain Points in Key Verticals

In an increasingly digital and hybrid world, there is a significant push to compete online. People are actively online more than ever post-pandemic, resulting in changing consumer habits, new platforms and technology, and an exponential increase in information. From shifting consumer preferences in the CPG & Retail industry to dwindling numbers with in-person entertainment in […]

Harnessing the Power of Branded Online Communities

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In an ever-evolving world, online communities continue to be an increasingly important asset to brands. This White Paper covers: Making a Case for Brand Communities Why Online Communities Are Imperative to Your Brand’s Success Case Study: Trusted Media Brands, Inc Enhance Your Brand’s Online Community with Fuel Cycle

How Communities Power Tracking Needs

a shot of a woman typing on her laptop on a table with a coffee cup and a notebook with glasses on top of it both on the left of the laptop

In an ever-evolving world, online communities continue to be an increasingly important asset to brands. This White Paper covers: Making a Case for Brand Communities Why Online Communities Are Imperative to Your Brand’s Success Case Study: Trusted Media Brands, Inc Enhance Your Brand’s Online Community with Fuel Cycle

The Great Consumer Shift: Store Brand vs. Name Brand

Many things have changed over the past two and a half years. First, the pandemic impacted people and businesses, especially in spending behavior. A challenging economic situation and job cuts meant consumers became more conscious about where and on what they spend their money. We’ve seen a pivot to buying more store-brand retail and consumer […]

Emerging Trends in the Food and Beverage Industry

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2021 was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly ended last summer, industry experts expected employees to return to the office, kids to go back to school, and society to embark on a post-pandemic “normal.” However, the opposite happened. COVID cases spiked, and once again, life turned upside […]