Effective Strategies to Enhance Communities Through Social Listening
Did you know, your brand can understand online conversations at scale to discover new trends and execute targeted recruitment for research? Fuel Cycle users now have access to an industry-leading AI-powered conversational intelligence platform: Talkwalker. Talkwalker allows brands to see how customers are engaging with them across social, online, and offline. These social listening capabilities complement Fuel Cycle’s Continuous Research platform for highly personalized research by providing powerful insights on […]
Covid-19 Economic Pulse Survey
Due to the coronavirus pandemic, the global economy is changing. Fuel Cycle surveyed 501 Americans as Part 1 of an economic pulse study to uncover the details behind their new spending habits. The results reveal necessary insight for any business hoping to keep up in this strange new marketplace. Organizations that don’t keep up with customer demand won’t survive. Download this ebook to discover: Striking changes to the U.S. workforce and how income level impacts people’s confidence in the U.S. to recover economically How […]
Insourcing vs. Outsourcing
Every department across an organization can benefit from better understanding their customers’ habits, market trends, and competition. Smart experience management research helps companies investigate and uncover all this important information and if done properly, can result in an increased return on investment. Based on the size, structure, and stage of your business, there are better […]
How to Bring Your Customer Journey to Life
What’s the one thing that every business can do to gain 18x faster sales cycle and yield 3.5x greater revenue from customer referrals? Customer journey mapping. It’s the most effective way to walk in the shoes of your customers, identify potential problems, and make improvements to your business that will resonate with your customers. Download this ebook to discover: How customer journey mapping […]
E-Book: Maximizing Research Potential
If you are still relying on surveys to conduct all your research, you most likely aren’t hearing from most of your customer base. Research suggests that average response rates fall at 26% for surveys. But how do insights team make the transition to more robust and useful customer data collection tools and methods? Whether you […]
The Essential Guide to Becoming a Market Research Powerhouse
A small increase in market research budget year-over-year indicates that industries are slowly prioritizing research insights. In this eBook, we use proprietary data that details how to use and grow market research investment dollars by following 8 simple practices. Download this Ebook and Learn: How providing regular adequate training improves research results. Why technological adoption […]
Conducting the Perfect Online Focus Group
Brands have an abundance of data on their customers. From the promises of big data to the minute details of page clicks and purchase behavior, businesses now have a treasure trove of information—but underlying customer motives remain elusive. Focus groups can solve these limitations by providing the “why” behind customer behavior. Download our E-book and […]
The How, What & Why Of Mobile Market Research
Mobile devices hold a treasure trove of data with consumers increasingly making purchases and consuming media over the phone. Almost every industry is starting to ride the mobile wave, and market research is not immune to this growing trend. There are many advantages to conducting research over the phone, and the main one is accessibility. […]