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The Great Consumer Shift
Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s no secret that the pandemic created a consumption shock as longstanding consumer spending habits were uprooted by the new reality.
Although recovery is finally underway, it is crucial that businesses look back at the pandemic to stay ahead of its lasting effects on consumer behavior.
Download the eBook to discover:
- Results from McKinsey & Co.’s ongoing consumer behavior tracking over the last year
- 3 fundamental shifts in consumer behavior that are forecasted to endure post-recovery
- Insight into who is spending and how this knowledge can inform your 2022 strategy