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Igniting Product Innovation: Agile Research for a Competitive Edge
The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years.
As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift.
We’ve compiled tips from the innovation experts at Virgin Voyages, Sonos, Reebok, and Google to help you refine your product development strategy for a competitive edge.
Download the eBook to discover:
- Today’s state of product innovation and what will be expected of companies in response to the macro trends of the pandemic, straight from the experts at Virgin Voyages, Sonos, and Reebok
- Google’s key strategies, tools, and methodologies for strengthening the connection between you and your fans, and personalizing solutions to fit their individual needs
- Expert tips to help your insights team seamlessly resolve the disruptors in your data collection that might be holding back your research and consumer trust during innovation