The Great Consumer Shift
Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s no secret that the pandemic created a consumption shock as longstanding consumer spending habits were uprooted by the new reality. Although recovery is finally underway, it is crucial that businesses look back at the pandemic […]
Igniting Product Innovation: Agile Research for a Competitive Edge
The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years. As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]
Informa: Igniting Product Innovation: Agile Research for a Competitive Edge
The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years. As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]
The Ultimate Guide to Virtual Interviewing
Qualitative research is invaluable to organizations looking to learn more about their customers. While such methods provide value beyond quantitative research, only 15% of researchers conduct qualitative research. Why does it account for such a small portion of overall market research spend? Traditionally, qualitative research is extremely time-consuming, expensive, and analysis can be complicated. Thankfully, with the advent of […]
The Ultimate Guide to Observation Research
When it comes to reliability, some researchers call self-reported research the Achille’s heel of survey data collection. The reason? Self-reported research is sometimes inaccurate and thwarted by a participant’s own biased perception. When the reliability of survey research comes into question and market researchers need accurate data to inform marketing, product, and business decisions, observational […]
Your Guide to Agile Research in 2021
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. The market research landscape has fundamentally shifted, and the success of insights organizations will depend on their willingness to invest in new strategies that will drive meaningful change. Based on a Q&A […]
The Connection Factor: What Sets Successful Brands Apart During Times of Change
Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or team will survive if they try to plan in a vacuum, and the companies that know this have risen to the top of their industries. In 2020 alone, the U.S. has experienced a devastating global pandemic, a […]
FC Connect 2020: Top Themes & Takeaways
At FC Connect 2020, over 40 industry leaders offered valuable insight into new market research trends, DIY research strategies, and specific methodologies to capture data and activate organizational change. While speakers from top brands, including Clorox, McKinsey, ESPN, and Qualtrics were all stellar, we know you might have missed out. So, we made it easy for you and summed all best information from […]
Leveraging Mobile eCommerce Tools for a Competitive Advantage
Currently, brands significantly underinvest in how they market, package and sell their product via mobile eCommerce. But the world is changing, and brands need to get ahead of the change. In the next normal, market dynamics will shift and change fast. What products sell and what messaging is most effective is highly dependent on these changing dynamics. Being […]
Effective Strategies to Enhance Communities Through Social Listening
Did you know, your brand can understand online conversations at scale to discover new trends and execute targeted recruitment for research? Fuel Cycle users now have access to an industry-leading AI-powered conversational intelligence platform: Talkwalker. Talkwalker allows brands to see how customers are engaging with them across social, online, and offline. These social listening capabilities complement Fuel Cycle’s Continuous Research platform for highly personalized research by providing powerful insights on […]