eBook

King’s Hawaiian 3 Steps to MROC Success

After experiencing a decade of consistent growth, King’s Hawaiian looked to expand into new ventures. But with traditional research tools, they couldn’t gather insights quickly enough to keep pace with evolving customer needs. Then they discovered market research online communities (MROCs).  

Very quickly, the team realized that their MROC didn’t just grant them always-on access to the pulse of customer interest, it also enabled them to leverage an extensive assortment of agile research methods, resulting in a continuous dialogue with their most important stakeholders. 

Download the eBook to discover: 

  • King’s Hawaiian’s top 7 research goals and how their community helped them achieve each 
  • 3 steps to making their community a success among customers and internal stakeholders 
  • The 4 major ways community transformed the entire research process at King’s Hawaiian