AI: The New Customer Experience Order
Artificial intelligence, better known as AI, is being touted as having the ability to reshape the global economy. Not a new technology, AI is now gaining mainstream traction, similar to what happened with the Internet boom in 1995[i]. It’s even influencing customer experience by teaching computers how to learn and make decisions like humans do. […]
Talking With Your Company’s Most Valuable Asset
Online community platforms not only offer a unique, interactive tool for consumer research but are also a means to engage with your company’s most valuable assets – your customers. Following are five key elements of successful customer engagement. 1. Deliver value. Just like your business, your online community should have a clear value proposition. When […]
The Future Of Market Research In 2017
According to the latest industry reports, companies across the US are on track to spend roughly $16 billion this year on market research, a substantial figure that is also expected to double by 2020. This influx of investment reflects not only a growing demand for these services but also a transformation in how companies are […]