The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their main ingredients for concocting the perfect online community cocktail—our wish is that you can implement these strategies into your own community and reap the rewards. Innovative Tools: Don’t be afraid to get creative with incorporating […]
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to United Airlines’ woes, there’s been no shortage of controversies to make organizations reflect on how to avoid these types of fails. In fact, that’s what some of these situations have done. They’ve caused people to […]
What Makes Things Go Viral
A home video of two brothers sitting on a couch as one brother bites the finger of the other brother has been watched on YouTube nearly 1 billion times. The “Charlie Bit My Finger” video gained popularity in 2007 and has since reached pop culture notoriety that, quite honestly, has an arbitrary virality. There are […]
Generating Customer Insights From the Internet of Things (IoT)
“Big Data” may dominate the headlines, but increasingly there has been a recognition that Micro Data more accurately describes the opportunity for brands in the years ahead. The most valuable information a company can have consists, not of macro-level trends, but rather one-to-one customer data and intelligence that can strengthen relationships and foster longer-term profitability. […]
Community Manager Spotlight: Jamie
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
The New Wave Of Market Research
Online communities are an intimate way of having a pulse on what your customers are feeling and saying about your product and brand. FUEL CYCLE recently conducted a survey asking Market Researcher’s questions on what their most valuable tools are for collecting data and maintaining a community. The results are reflective of a larger conversation […]
4 Tips For Measuring Community ROI
A community can do so much for a brand. It can help provide insights on what consumers like about a product or service—and what they don’t care for. It can open a direct channel of communication with your most loyal customers. It can even give you ideas on what products to introduce next. Yes, it […]
LaVar Ball’s Market Research Foul
By Andrew Hahn, SVP of Sales at Fuel Cycle Lonzo Ball, UCLA college basketball star, made waves when he came out with his own shoe line and priced them at $495. Without an NBA contract in hand, many felt that, not only was the shoe outrageously overpriced—not even Kobe or Lebron ask for more than […]
5 Reasons Brand Transparency Fuels Customer Loyalty
As the customers brand relationship evolves to fit into 21st Century living, it’s becoming more and more clear that transparency is key to cultivating that accord. In fact, 94% of consumers are more likely to remain loyal to a brand that offers transparency more than those brands that choose to remain closed off, according to […]
The Lies You Are Telling Your Customer Are Costing You
Several videos from different media agencies displayed pink slime pouring from a giant steel machine. This was the nation’s introduction to a substance they may have been involuntary consuming for years. “Pink slime,” as it was officially dubbed, is a mixture of beef trimmings that is cleaned with a decent amount of ammonium hydroxide and […]