The Development of Predictive Analytics in Market Research
In a recent interview from Campaign Monitor, 6 of the top digital marketers make insightful predictions about the future of marketing. Kath Pay, CEO of Holistic Email Marketing, explains how marketers are currently campaigned-oriented and focused on metrics that measure the success of past campaigns. In the near future, however, Pay says predictive marketing metrics […]
How to Make the Most of Customer Insights
C2C retailers like Etsy and eBay are on the rise, even almost overtaking Amazon as the most patronized shops online. C2C retails have an added advantage since they interact with customers directly and have competitive leverage when it comes to understanding their target market. For B2C retailers, it’s becoming more and more important to invest […]
Top Major Disruption Predictions for Financial Services
Technological change heavily impacts all industries, but especially the financial industry. While some industries may still succeed without adapting to fast-paced technological change, the financial industry will not. To stay ahead of the game, financial institutions must stay one step ahead of the game and have a strong plan for embracing technological disruptions by adapting […]
The Wave of Customer Experience Clouds
In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good reason. Customers drive the success of your business, and as technology progresses, it’s clear that catering to customers is a business necessity. Some of the top ways to increase customer experience include getting CEOs more […]
The Arrival of Gen Z Buyers
Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With 75 million U.S. citizens, Millennials have taken over Baby Boomers as the largest population group. Not to mention, Millennials are a huge target market for most companies. However, there is a new population group that […]
What Exactly Does AI in Market Research Look Like?
AI is one of the hottest buzzwords in almost every industry, but have you ever stopped to wonder what the practical application of AI looks like? More specifically, have you ever wondered what AI means in terms of market research, and how these machine learning algorithms and intelligent models work to help you with market […]
Optimize Your Ad Spending
Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements are only 0.05%. Simply put, consumers aren’t paying attention to ads the same way they used to, regardless of how much more money marketers pour into advertising. Thankfully, there is an alternative way to get […]
Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient’s Journey
In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to care that puts the patient first. This includes dedicating resources to patient support, enrichment, and advocacy. While there are several ways companies work to improve patient care, market research and clinical data are at the […]
Adoption of Top 20 Emerging Research Methods
Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a reference for the type of research methods you should look into adopting this year if you’re invested in the future of research. You’ll notice this list is divided into three sections. The first column shows […]
Understanding Blockchain Technology
With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works. We want to present an overview of what this bit of IT jargon actually is, how it’s affecting industries, and what to look out for in the near future. What is blockchain technology, anyway? A […]