Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient’s Journey
In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to care that puts the patient first. This includes dedicating resources to patient support, enrichment, and advocacy. While there are several ways companies work to improve patient care, market research and clinical data are at the […]
Adoption of Top 20 Emerging Research Methods
Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a reference for the type of research methods you should look into adopting this year if you’re invested in the future of research. You’ll notice this list is divided into three sections. The first column shows […]
Understanding Blockchain Technology
With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works. We want to present an overview of what this bit of IT jargon actually is, how it’s affecting industries, and what to look out for in the near future. What is blockchain technology, anyway? A […]
4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these buzz words and research trends really mean and look like in today’s industry? We want to provide an overview of the biggest emerging trends to hit market research that will affect and advance the industry. […]
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds and the internet has created an equal playing field for international competition. As a result, businesses develop and market products and services cross-culturally. Cultural competence is crucial for companies and employees to succeed in the […]
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in AI rose from 40% in 2016 to 51% in 2017. However, results of AI investments haven’t been as impressive as expected as 55% of firms say they have not yet achieved tangible business outcomes from […]
Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and make projections for the future of the industry. This GRIT Report covers everything from the adoption of emerging methods, how vendors are delivering, and hot topics around Big Data and AI. This report truly takes […]
The Future of Retail: The Reinvention of Brick-and-Mortar
The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been marked by reports of fallen stores that once benefited from growing profits—Macy’s, Sears, and Kmart. But with online shopping giants, like Amazon, making moves to acquire physical spaces, there is strong indication that brick-and-mortar may […]
Cybersecurity Leads in Customer Experience
2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began in May, which left 143 million customers vulnerable and now recent reports of Apple’s security lapse in their recent release of macOS, it’s no wonder that investing in and committing to cybersecurity is predicted to […]
3 Ways of Preventing Customer Feedback Fatigue
Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much as personal recommendations, and there are no signs of this trend slowing down. With these telling stats in mind, it’s no wonder there is a growing craze for companies to seek customer feedback whenever possible. […]