Amazon Set to Launch Delivery Service: How UPS and FedEx Can Fight Back
Amazon recently announced that they will be providing their own shipping services. These shipping services will start only in Los Angeles and for companies that sell merchandise through Amazon’s website. However, as Amazon’s shipping services move forward, they are expected to vie with UPS and FedEx. What can these two companies do to make sure […]
Augmented Reality Is Predicted To Be The Leading Trend In All Industries
No doubt you’ve heard of the top Augmented Reality (AR) technologies from leading brands like Apple’s ARkit and Google’s ARCore. You may even be using some less popular AR technologies like Innovega augmented contact lens or IBM’s shopping assistant. What you may not know, however, is how rapidly AR is taking over as a mainstream […]
The May 25th GDPR Compliance Deadline is on the Horizon: Is Your Business Ready?
If your company gathers data on people in the EU, then you will most likely have to make changes to your security measures. The General Data Protection Regulation (GDPR) is implementing a new standard for consumer rights. This standard concerns data collection practices in the EU and companies are expected to comply. In fact, if companies […]
How to Reach Millennial and Gen Z Customers: Conducting Research with the Most Unengaged Generations
What can we learn from the two Millennial founders of the market research company, Campus Insights? The short answer is a lot about how to gather valuable market research from some of the most important consumers, Millennials and Gen Z. The Soward brothers started Campus Insight because of a negative experience the younger brother, Riley, […]
Reckoning with Facebook’s Missteps: How to Personalize Your Ads without Creeping Out Your Audience
Since talk about Facebook and data responsibility is abuzz right now, let’s jump in on the conversation. After all, data responsibility plays a huge role in market research, and we want to make sure we are using data to benefit consumers, instead of…well…creeping them out. What happened? Let’s start with a quick review. What did […]
Leading an Online Community Space
By Jamie Bock, Associate Community Manager You could write a book about best practices for online communities. In fact, there are already tons of them out there. While some tips may be obvious, there are some that could be utilized a bit more. Having managed multiple communities in retail, insurance, and banking, there are a […]
The Top 5 Influencer Marketing Trends of 2018
Who knew social media influencers would pay such a dominant role in marketing this year? Well, based on several 2017 marketing trend lists, the majority of digital marketers in both B2B and B2C industries did. In fact, 66% of marketers already planned on using influencers in their marketing strategies in 2016, according to Chute. If […]
Creating the Perfect Infographic for Presenting Data
Infographics are the perfect way to present data in a way that is accessible to everyone. However, getting it right is a tedious undertaking. The process of design involves creative content composition and expert design work. To make sure you get it right, here are 5 best practices as well as some additional winning design […]
Data Mining in Market Research
Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing decisions. However, in recent years with the advancement of data science and as information technology has boomed, the capabilities for market research have increased significantly. Big data now makes it possible to extract predictive information […]
How to Get Customers to Complete Your Surveys
By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices that lead to wealth maximization. This is not reality. More often, people make decisions based on internal drivers – we invest hours into our hobbies with no expectation for financial gain, we sometimes spend on […]