Creating the Perfect Infographic for Presenting Data
Infographics are the perfect way to present data in a way that is accessible to everyone. However, getting it right is a tedious undertaking. The process of design involves creative content composition and expert design work. To make sure you get it right, here are 5 best practices as well as some additional winning design […]
Data Mining in Market Research
Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing decisions. However, in recent years with the advancement of data science and as information technology has boomed, the capabilities for market research have increased significantly. Big data now makes it possible to extract predictive information […]
How to Get Customers to Complete Your Surveys
By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices that lead to wealth maximization. This is not reality. More often, people make decisions based on internal drivers – we invest hours into our hobbies with no expectation for financial gain, we sometimes spend on […]
The Development of Predictive Analytics in Market Research
In a recent interview from Campaign Monitor, 6 of the top digital marketers make insightful predictions about the future of marketing. Kath Pay, CEO of Holistic Email Marketing, explains how marketers are currently campaigned-oriented and focused on metrics that measure the success of past campaigns. In the near future, however, Pay says predictive marketing metrics […]
How to Make the Most of Customer Insights
C2C retailers like Etsy and eBay are on the rise, even almost overtaking Amazon as the most patronized shops online. C2C retails have an added advantage since they interact with customers directly and have competitive leverage when it comes to understanding their target market. For B2C retailers, it’s becoming more and more important to invest […]
Top Major Disruption Predictions for Financial Services
Technological change heavily impacts all industries, but especially the financial industry. While some industries may still succeed without adapting to fast-paced technological change, the financial industry will not. To stay ahead of the game, financial institutions must stay one step ahead of the game and have a strong plan for embracing technological disruptions by adapting […]
The Wave of Customer Experience Clouds
In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good reason. Customers drive the success of your business, and as technology progresses, it’s clear that catering to customers is a business necessity. Some of the top ways to increase customer experience include getting CEOs more […]
The Arrival of Gen Z Buyers
Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With 75 million U.S. citizens, Millennials have taken over Baby Boomers as the largest population group. Not to mention, Millennials are a huge target market for most companies. However, there is a new population group that […]
What Exactly Does AI in Market Research Look Like?
AI is one of the hottest buzzwords in almost every industry, but have you ever stopped to wonder what the practical application of AI looks like? More specifically, have you ever wondered what AI means in terms of market research, and how these machine learning algorithms and intelligent models work to help you with market […]
Optimize Your Ad Spending
Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements are only 0.05%. Simply put, consumers aren’t paying attention to ads the same way they used to, regardless of how much more money marketers pour into advertising. Thankfully, there is an alternative way to get […]