The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where consumer opinions are everywhere, but not organized. As a quick review, sentiment analysis is the process of using AI automation technology to understand the overall emotional tone behind a group of words. For example, you […]
The State of Entertainment Research in the Era of Mass Media: Listen to Our Latest Podcast Episode
Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been great at gathering viewership numbers, but now with so many split audiences, better qualitative tools have become more necessary than ever before to understand the changing media landscape. However, traditional qualitative methodologies for testing […]
The Finance Customer Journey Report: The Future of Banking
The rapid rise of technology is changing the landscape of the customer journey across all industries, and the finance world is no exception. With recent advances in FinTech including the proliferation of P2P payment services, branchless banking options, etc., customers have access to an abundance of financing options. These options provide a much broader customer […]
Kroger Competes with Amazon: Maximizing the Shopper Experience
Amazon’s viral growth has reached the point where it poses a threat not only to immediate competitors but to entities in different industries, altogether. Revolutionizing the digital retail experience has allowed Amazon to expand into media, publishing, and grocery markets. As Amazon brooches on long-standing traditional retail experiences, such as that offered by grocery stores, […]
Looking to Explore, Maximize, or Launch Your Branded Online Community?
It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into the mind of your customers goes deeper than sending out random surveys here and there. To really get to know your customers, you need ongoing opportunities to engage with your customers, and access to robust […]
Listen to Finding the Edge’s Latest Podcast Episode: Conjoint.ly
Oxford University researchers Carl Frey and Michael Osborne predicted that as many as 47% of US workers have a high probability of seeing their jobs become fully automated over the next 20 years. Industries across every sector of the economy are already feeling the effects of the automation wave.But how long before market researchers see […]
Are AI Models Set to Revolutionize the Future of Market Research?
AI seems to be taking the world by storm. And it’s not only in the form of customer service chatbots and robotics. Market research AI is making waves in the form of artificial personas more commonly known as AI models. If you’re unfamiliar with the term, AI models are an alternative to real humans in […]
Why Unstructured Data Collection is So Essential to Businesses
Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms, instantaneously turned into stunning data visualizations, and can even provide smart predictive insights to help guide your business decisions. However, even though structured data is traditionally easier to capture than unstructured data, solely capturing and […]
How to Build, Support, and Amplify Your Loyalty Programs with Market Research
The stats are clear when it comes to understanding the effectiveness of customer loyalty programs. Loyalty programs fuel customer engagement: Stats show that customers want loyalty programs from their favorite brands, and they also remain loyal to their favorite brands when they are rewarded through loyalty programs. However, building a successful loyalty program won’t work […]
Market Research Insights You Need to Know: GRIT Report 2019
Each year GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research and make projections for the future of the industry. This GRIT Report covers everything from adoption of emerging methods, how vendors are delivering, and hot topics around Big Data and AI. This report truly takes […]