Problems Facing Market Research
Market research always has been, and always will be, a paramount element in piloting major marketing campaigns, product innovation, and growing a consumer base and by default, an organization in general. But, as the market shifts and morphs to create new trends, norms, consumer habits, and more, the question arises: is market research keeping up […]
The Power of Community Data + Panel: Expanding Your Research Insights
Pew Research Center recently announced that their American Trends Panel was the main data source for most of the Center’s reports on U.S. social and political attitudes and behavior in 2018. Changing social and communications habits among consumers have caused telephone survey response rates to decline, while other trends – such as increased Internet usage […]
Digging Yourself Out of Your Traditional Research Rut
It’s a data-driven world out there, with new, more impactful research methods being implemented every moment. It wasn’t always like this. There was a time where traditional research was enough to give organizations a competitive edge. But as time went on, the need for more relevant and more insightful data became more paramount in making […]
What is the State of Qualitative Research and Automation? Download our Free Report
As a market researcher, are you at odds with traditional qualitative research methods and new online technology that is meant to simplify the research process? If so, you’re not alone. The State of Qualitative Research and Automation report suggests most market researchers experience real challenges and barriers when it comes to successfully adopting online qualitative […]
The Power of Prediction Markets in Research
With market research continuing to evolve through the proliferation and adoption of automated tools, research is beginning to look for and leverage more organic and easier to use research methodologies. The respondent experience is becoming more paramount and emerging solutions are springing on the market to move research in the right direction. While market research […]
Fuel Cycle Panels: Amplifying Your Community Intelligence
It’s no secret that insightful, relevant data that assimilates your brand is paramount in marketing campaigns. Beyond that, today’s marketing beckons data to not only be deeply insightful, but also predictive. While the Fuel Cycle platform has positioned itself as the leading market research and community intelligence platform preferred by Fortune 100 enterprises, many don’t […]
Checkout The Game-Changing Moves AI is Making in Market Research
Change is happening in the market research world. These changes are largely due to rapid innovations in artificial intelligence. These innovations make it easier for market researchers to automate processes that were once manual, capture larger amounts of data at faster rates, and glean more accurate customer insights. It’s true that AI is disrupting the […]
Business Problem to Research Objective | Market Research Tools
Business professionals are tasked daily with understanding the wants and needs of the customer and there is growing awareness that VoC (Voice of Consumer) research is the quickest way to tap into that knowledge. But industries struggle with knowing how to translate their initial business objectives into research projects that will produce the insights they […]
Discussing Gender Fluidity in Research
In today’s society, it’s no secret that trends and emerging norms are completely dictating the market. Now, more than ever, for companies to stay relevant and even mildly competitive, it’s become a necessity to accommodate all market demographics and psychographics. Where it becomes a challenge for companies to do so is when certain traditional demographics, […]
When is an Online Community Best For You?
The 2017 Community Values and Metrics Report stated that 54% of respondents listed online communities as a strategic initiative for their organization. Furthermore, two-thirds of companies have some type of online community, and 74% of larger enterprises use online communities as a business tool. With these stats in mind, it’s clear that an online community […]