4 Ways You Can Increase ROI with Your Market Research Strategies
The relationship between research and revenue isn’t always as apparent as we’d like it to be. While it’s pretty much a given that the more insight you have into your target audience, the more likely you’ll be able to appeal to them, it’s tough to nail down exact ROI for your research strategies. Fortunately, there […]
How Target Audiences Have Shifted Over Time
At one point in time, there seemed to be a few products for a few audiences. As times have changed, history has been made, and new technology has emerged, the spectrum of target audiences have become more abundant, and infinitely more diverse. Perhaps the biggest reason why target audiences have shifted is the change in […]
How to Determine the Correct Sample Size for Your Market Research Projects
It’s no secret that in order to get the most out of market research, you’ll want to make sure you gather the data most reflective of your target audience. The simple and easiest way to do this is to ensure your sample is large enough to provide accurate insight. And luckily for you, there is […]
2 Critical Things You Need to Become a Customer Expert
Oh, how the times have changed. There once was a time where marketing consisted of making a good product, convincing people how great it was, and naturally dominating the market. Nowadays, as marketers, we have to do more. Much. More. The good thing about modern marketing is that we’ve stopped trying to sell to our […]
SWOT Analysis | How to Understand the Competitive Landscape
If you’re at all affiliated with marketing, or in any strategic role in your organization, then you’re probably all too familiar with a SWOT analysis. SWOT, an acronym for strengths, weaknesses, opportunities, and threats, is an easy to conduct analysis that helps you stop and strategize, no matter what phase of business growth you’re in. […]
Maximizing Your Spend Through TURF Analysis
It’s not a wild statement to say that market research is a bit slow to evolve. Although this has caused friction given the rapid growth in competition within the consumer market, some age-old market research techniques have withstood the test of time. One stand-out method of traditional data analysis is TURF. A TURF analysis is […]
Problems Facing Market Research
Market research always has been, and always will be, a paramount element in piloting major marketing campaigns, product innovation, and growing a consumer base and by default, an organization in general. But, as the market shifts and morphs to create new trends, norms, consumer habits, and more, the question arises: is market research keeping up […]
The Power of Community Data + Panel: Expanding Your Research Insights
Pew Research Center recently announced that their American Trends Panel was the main data source for most of the Center’s reports on U.S. social and political attitudes and behavior in 2018. Changing social and communications habits among consumers have caused telephone survey response rates to decline, while other trends – such as increased Internet usage […]
Digging Yourself Out of Your Traditional Research Rut
It’s a data-driven world out there, with new, more impactful research methods being implemented every moment. It wasn’t always like this. There was a time where traditional research was enough to give organizations a competitive edge. But as time went on, the need for more relevant and more insightful data became more paramount in making […]
What is the State of Qualitative Research and Automation? Download our Free Report
As a market researcher, are you at odds with traditional qualitative research methods and new online technology that is meant to simplify the research process? If so, you’re not alone. The State of Qualitative Research and Automation report suggests most market researchers experience real challenges and barriers when it comes to successfully adopting online qualitative […]