What does SDK mean?
If you’ve ever brushed elbows with the world of digital platforms, then you may have heard of the acronym SDK. If you’re a web developer, you probably know all about it. But if you’re a market researcher and are just vaguely familiar with it, this your Intro to SDKs class or SDKs 101. SDK goes […]
What is a Digital Customer Experience?
While it may sound like something directly out of a Sci-fi television show, the digital experience is actually something that most of us are all too familiar with. In fact, most of us have digital experiences multiple times a day when we interact with our various technological devices. In regards to digital experiences within the […]
A Guide To Conducting In-Depth Customer Research
The global market research industry was worth over $76 billion dollars in 2018, and is only increasing. It’s no wonder why. Companies that hit the nail on the customer experience head consistently edge out the competition. Consider the following stats if you need a little extra convincing: Gaining customer insights is worth its weight in […]
5 Things Every CEO Should Know About Market Research
As a CEO, you wear many hats. One of the most prominent being the strategic decision-maker, piloting your company in new directions. You make your high-impact decisions after having scrupulously combed over all the data, insight, analysis, and risks associated with each decision. More often than not, that involves market research. So, what are some […]
Is Your Research Data Telling You the Complete Customer Story?
If you’re a marketer, you know all too well the importance of market research. Even if you’re not a marketer but you spearhead the growth initiatives of a brand, then you know how important market research is. While it’s true market research can give us profound insight into the current market landscape of any industry […]
The Mecca of Market Research Insight: GRIT Report 2019 is Here
It’s back and bolder than ever! Each year, GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research and make projections for the future of the industry. But this time it’s different…and better than ever! Why You Won’t Want to Miss This GRIT Report The 25th Edition […]
Ways To Conduct The Perfect “Lifestyle” Research
The best way to find out what customers need is to just ask them, right? According to tech visionary, Steve Jobs, the answer is a resounding no. Steve Jobs was adamantly opposed to creating products based on what consumers say they need. He said, “Some people say, ‘Give customers what they want.’ But that’s not […]
Insights Done Right: How Market Research Gave Lego a Facelift
Countless companies have been transformed by market research. As the consumer market grows in competition and diversity, market research has been a vital tool in pursuing new niches and improving products and services. One of the most standout examples of a company being transformed by market research is the beloved toy brand Lego. They were […]
Segmentation and Cluster Analysis: A Guide For Major Retailers
The world of market research allows companies to become familiar with a variety of different terms and tools that can help them make critical decisions in regards to product development, marketing, and strategy. Two of the notable are segmentation and cluster analysis. The following handy guide will help you understand segmentation and cluster analysis, why […]
The Rise of AI as a Service: What This Means for Market Research
Although it sounds straight out of a science fiction novel, the truth is that artificial intelligence is all around us, and most likely, involved in a lot of the different things you do every day. Artificial intelligence is especially useful in the world of market research. When employed as a standalone market research service, or […]