Leveraging SMS Campaigns to Power Real-Time Feedback
Written by: Kenneth Reilly, Senior Research & Insights Associate With critical decisions being made faster than ever, a continuous stream of feedback from your customer is imperative to navigating your business through uncharted waters. Long gone are the days when businesses had the luxury to take their time carefully planning and testing initiatives. Companies in today’s […]
How to Do SMS Marketing
Did you know that 66% of Americans check their phones up to 160 times a day? It’s clear that we have become increasingly dependent on our phones as mobile technology progresses. This ever-growing trend in consumer habits has opened up a new medium for marketers to connect with customers through text messages. What is SMS Marketing? SMS marketing is a strategy involving […]
Introducing Fuel Cycle Ignition: The Agile Insights Platform
Authored by Rick Kelly, Chief Product Officer, Fuel Cycle In a volatile and uncertain world, businesses need solutions that accelerate decision-making and ensures they can incorporate customer and employee needs into products, communications, and services. Today, we’re excited to introduce Ignition, the agile insights platform from Fuel Cycle. Ignition is a new solution suite from […]
Need for Speed: The Power of Agile Insights Through COVID-19
Written by: Lianne Galante, Senior Community Associate Thanks to the Internet, efficiency and speed have become necessary ingredients of brand strategy. Coupled with the ever-changing world outlook due to COVID-19, adaptability and speed are mission-critical investments for a company. Consumers expect brands not only to be aware of the changes but to keep up with […]
New Fuel Cycle Product Enhancements: Qualitative-to-Quantitative Analysis
One of the trickiest bits of running qualitative research is the analysis. While quantitative research spits out clean, ready-to-share statistics, qualitative insights are a little, well, messier. And that’s precisely why we’ve made several product enhancements to the Fuel Cycle Market Research Cloud between January-April 2020. These enhancements were developed with the same ethos that […]
Experience Management: What’s That?!
Experience Management. Ever heard of it? We have, and it’s time you did, too. Fuel Cycle is on a mission to become the best Experience Management platform on the market, but what does that even mean? Experience Management is the process of monitoring every interaction people have with a company in order to identify areas […]
Looking Back | Market Research Over the Years
The last few years have seen a lot of change. And not just change in market research or businesses in general or even the world at large. The process of change itself is actually changing. Leaders can no longer charge full steam ahead and implement that fabulous new platform, operational model, or software, just because […]
How to Conduct an A/B Test
What is A/B Testing? A/B testing is a simple yet crucial practice for marketers who want to optimize their digital or marketing strategy. By creating and comparing two versions of any asset, designers can discover which content appeals most to their audience and learn a lot about their customers along the way. When to use […]
Benefits of eCommerce in 2020
It goes without saying that today’s world is drastically different than anyone could have predicted a few months ago. eCommerce has been a growing trend for years, but with the closure of non-essential businesses and the majority of people working from home, online shopping is on a rapid rise. There are clear benefits to eCommerce […]
Easy to Use Customer Engagement Strategies
Creating customer engagement is easily one of the most prominent objectives a brand has, as this engagement drives just about every bottom line. Because this is the case, you’d be hard-pressed to find a brand not laser-focusing on formulating new, fresh, and successful customer engagement strategies. The good news is that new opportunities to drive […]