Looking Back | Market Research Over the Years
The last few years have seen a lot of change. And not just change in market research or businesses in general or even the world at large. The process of change itself is actually changing. Leaders can no longer charge full steam ahead and implement that fabulous new platform, operational model, or software, just because […]
How to Conduct an A/B Test
What is A/B Testing? A/B testing is a simple yet crucial practice for marketers who want to optimize their digital or marketing strategy. By creating and comparing two versions of any asset, designers can discover which content appeals most to their audience and learn a lot about their customers along the way. When to use […]
Benefits of eCommerce in 2020
It goes without saying that today’s world is drastically different than anyone could have predicted a few months ago. eCommerce has been a growing trend for years, but with the closure of non-essential businesses and the majority of people working from home, online shopping is on a rapid rise. There are clear benefits to eCommerce […]
Easy to Use Customer Engagement Strategies
Creating customer engagement is easily one of the most prominent objectives a brand has, as this engagement drives just about every bottom line. Because this is the case, you’d be hard-pressed to find a brand not laser-focusing on formulating new, fresh, and successful customer engagement strategies. The good news is that new opportunities to drive […]
A Blueprint for Building a Community Experience with Fuel Cycle
Written by Jono Bacon, a leading community strategy, management, and execution author, consultant, and speaker. The best experiences in life are journeys. Disney. A great restaurant. The first level of a video game. A well-run conference. When they are done well, these different examples are genuine experiences that feel curated and carefully designed. We need […]
The State of Qualitative Market Research in 2020
In January 2020 we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. Then the coronavirus crisis struck. Here’s a brief summary of what researchers had to say when we asked them about their qualitative research habits initially. Spoiler: those running the most successful qualitative research […]
How Blockchain Technology Works
Besides sounding like something out of a sci-fi movie, blockchain technology really is seemingly futuristic in many ways. This article will serve as your definitive guide to understanding what blockchain technology is, how it works, and the overall benefits it holds for businesses. Defining Blockchain Technology Blockchain technology is a structure that stores transactional records […]
Emotional Marketing: Customer Decision-Making 101
Google knocked it out of the park in regards to emotional advertising this year. During the 2020 Super Bowl, they aired the Don’t Forget/Loretta commercial. I don’t know about you, but the tears were streaming. As a quick (and not nearly as stunning as the actual ad) recap, an elderly husband uses Google in an […]
Research Panels
As market researchers, our biggest goal is to collect and analyze insightful data that we can use to drive the bottom line. One way of doing that is by using research panels. Research panels are an effective way to collect information in a relatively budget-friendly way, but there ways to get the most out of […]
Adapting to Business as Usual During & After COVID-19
The tidal wave that Covid-19 sent spilling across the world has impacted virtually every single one of our lives. Whether you feel a direct financial impact or are observing other businesses as they’re sent reeling into an economic whiplash, it’s not news to anyone that there is intense pressure on organizations to reach their customers […]