Market Research and Social Justice
Kerry HechtCEO & FounderEcho-MR Liliana BakhtiariDirector of Social Justice ResearchEcho-MR What is Social Justice Research? Why does it matter? In our session at the 2020 FC Connect conference, we discuss why data is our superpower, and how our industry can play a role in creating a world that reflects our values through accessible and representative […]
Activating Your Network: How Brands Can Cut Through the Digital Marketing Noise
Written by: Priscilla McKinneyCEO & Momma BirdLittle Bird Marketing The world is quickly adapting to become virtual. How is your sales strategy adjusting? Undoubtedly, social media has fundamentally changed the way we live and do business. Research shows that buyers are 57% of the way through the buying process before they contact a salesperson. Add […]
The Science Behind the Magic of Telling Stories: A Dynamic Framework for Developing and Evaluating the Power of Storytelling
Written by: Renata PolicicioVP of Research & InsightsESPN “We are the only animal with the mysterious glue that enables millions of us to cooperate. That mysterious glue is made of stories, not genes.” Yuval Noah Harari, Sapiens Stories are a fundamental part of the human experience. The sports world creates some of the best stories – drama is built-in, and the main characters resonate […]
Adapting to win: SurveyMonkey’s 7 tips for scaling your own agile, DIY market research program
Written by: Morgan MolnarDirector of Product MarketingSurveyMonkey Market Research Solutions 2020 has certainly been a crazy year – for life and for work. If you had told me at the start of this year that I would be doing ALL of my work from my guest bedroom, missing out on client visits, doing happy hours […]
Your Complete Guide to Concept Testing
Table of Contents Concept testing is a valuable tool that can be used to determine what will and won’t work as it pertains to ad campaigns, product features, or service features. However, you may find that your company doesn’t conduct a concept test in a way that will benefit the company as a whole. If […]
How To Prototype Test Like a Pro
Many businesses use prototype testing to achieve and surpass the goals set by their companies. You may be wondering how does prototype testing work and how to do it efficiently? Not to worry! Here’s a detailed guide of everything you need to know when it comes to conducting online market research for prototype testing. What […]
Here’s How You Need to Do a Pilot Test
Do you want to be able to identify potential problem areas before you invest all of your resources in a full market research strategy? A pilot test is critical for market research technology because it can save you time and money before you ever conduct a full test. But how is pilot testing in market research conducted? Learn more […]
The Importance of Naturality in Market Research
Research is a responsibility that few entrepreneurs enjoy. Not only is it time-consuming, but not many professionals understand how to conduct it correctly. To elaborate, humanizing your market research process is essential for producing the most accurate results. It can be difficult, though, to develop a strategy at first. Not sure where to start? Don’t worry, […]
How to do Focus Groups in the Virtual World
Despite the advent of big data, focus groups are becoming more important and are a growing top market research technique for brands. However, to be effective, a focus group has to be well conducted. While there’s a lot of existing information about how to run a traditional focus group, 2020 has thrown us all a new curveball. […]
What You Miss Without Continuous Research
In order to target your audience’s demographic as efficiently as possible, you’ll need to research their interests, hobbies, annual income, etc., so that you can better understand the way they think. Research doesn’t stop after you’ve defined your audience, though. Continuous research is required due to the fact that audience tastes and trends will vary […]