Earth Day 2021: What is Green Market Research?
Now more than ever, consumers are investing in brands that are eco-friendly, transparent, and aligned with their environmentally conscious values. To keep up, brands need to think outside the box to appease this growing segment of conscious consumers. Enter Green MR: a research team’s first foot into the eco-friendly consumer mind. What is Green MR? Green Market Research, or Green MR, connects environmentally conscious consumers with like-minded brands. It helps retailers tailor their merchandise […]
How A&F Uses Virtual Interviews To Stay Connected To Their Customers
Modern market research requires that companies collect customer feedback continuously and in real-time. Long gone are the days of months-long focus groups; marketing in 2021 needs to be efficient, quick, and agile. With the innovative technology found in the FCX Marketplace, researchers can now conduct a wide range of agile customer research in one cohesive, […]
Agile Market Research Methods For Lean Marketing Teams
Agile market research is the heartbeat of any lean marketing team because it allows companies to gather insights that lead to product and service improvements in real-time. Gone are the days of expensive, drawn-out market research; agile research methods are here to help brands adapt to changes in the market and the world without waiting. […]
Your Step-by-Step Guide to Virtual Interviews
The market research industry has long utilized online research methods to cut costs, increase convenience, and boost efficiency. The allure of virtual research has only grown with brands seeking real-time consumer data that allows them to remain agile at every turn, especially in the wake of COVID. Virtual interviews are an excellent way to gather […]
How To Increase Customer Retention In Financial Services
Customer retention is crucial to any service industry business’s success because customers are happy with what you provide and want to continue working with you. If no one wants to continue working with you, your business is, well…doomed. Customer retention is even more important than acquiring new customers for brand longevity. According to Harvard Business […]
4 Keys to Driving Your Customer Conversation Strategy in 2021
Written by: The Talkwalker Team Your customer matters more than ever in 2021. Luckily for you, you’re sitting on a wealth of data and research that’s just waiting to unlock the secrets to your customer conversation strategy. A winning strategy for customer conversations can drive brand and business success through increased loyalty, engagement and satisfaction. […]
What’s Reshaping the Healthcare Industry
The healthcare industry was rocked by the Obama care initiative in 2010. With a new administration that vows to expand healthcare coverage across the nation, it’s time that healthcare leaders step up and focus on patients. As much as we’d like to avoid it, visiting a doctor’s office at different intervals throughout our lives is […]
System Usability Testing | UX Research | Fuel Cycle Ignition
UX mistakes are shockingly common. And they can have a major impact on your product adoption and retention rates. Research by Amazon Web Services shows that 88% of online shoppers won’t return to a website after having a bad user experience. Ouch. Choosing whether or not to include a hamburger menu, add more modals, or provide instructional popups could be key decisions that make it easier […]
User Research for Product Managers
No matter what type of product you manage, consumer experience plays a crucial role in the product development process. Product experience management involves a deep dive into the customer journey from awareness to purchase and beyond. Product management aims to understand consumer needs and behavior patterns at all stages of the sales pipeline using data. […]
Fragmented Loyalty in Financial Services
Anyone who keeps tabs on innovation in the financial services sector knows that with its limitless service potential and expansion opportunities, the industry is experiencing huge growth following the boom in personal technology use. Despite this industry-wide growth, traditional retail banks are struggling to capture and retain new customers. Instead, Millennials and adult Gen Zers […]