Diving Deep: TMB Partners with Fuel Cycle for Brand Health Tracking
Fuel Cycle’s new Brand Health Tracking solution is built for agility and can be run up to once a month. Trusted Media Brands (TMB) partnered with Fuel Cycle again by using their Brand Health Tracking software, a part of the Ignition suite. Learn how this partnership brought TMB valuable strategic insights.
Market Research Pain Points – Healthcare & Insurance
There isn’t an industry that hasn’t been affected by the turmoil of the last three years. Between COVID-19, rising inflation, supply chain challenges, and worker shortages, businesses in all industries are in a state of limbo, waiting for the next unprecedented event to unfold. The healthcare and insurance industries have been hit particularly hard as […]
Driving Business Value Through Data & Analytics
While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of accomplishing that goal has proven to be elusive. That said, when done properly, companies who are able to effectively marry insights, data, and analytics emerge much better positioned to activate insights across their portfolio of […]
The Ultimate Guide to Engagement & Retention: Many Voices, One Community
This guide will take a deeper dive into everything you need to know to build a successful market research community and drive higher response rates.
Market Research Pain Points – Media & Entertainment
While Media & Entertainment is a huge industry, with annual revenue of $1.7 trillion, involving multiple sectors including film, television, video games, music, publishing, and more, the industry is in a state of flux. The digital revolution has transformed every aspect of the industry, from how content is produced and distributed to how consumers consume […]
Market Research Pain Points – Financial Services
The financial services industry provides a variety of services to consumers. These include standard banking, loans, investment portfolio management, insurance, retirement planning, and more. This article will explore common challenges market researchers face in this industry today and how they can overcome them. Financial Services Industry Challenges The financial services industry is a broad term […]
Harnessing the Power of Branded Online Communities
In an ever-evolving world, online communities continue to be an increasingly important asset to brands. This White Paper covers: Making a Case for Brand Communities Why Online Communities Are Imperative to Your Brand’s Success Case Study: Trusted Media Brands, Inc Enhance Your Brand’s Online Community with Fuel Cycle
Market Research Pain Points – Retail & CPG
The Consumer Packaged Goods (CPG) industry has been undergoing a major transformation for the past five years. Thanks to COVID, supply chain woes, changes in consumer preferences, new technologies and increased competition, CPG brands are being forced to reassess their go-to-market strategies and explore innovative ways of doing business. In this new era of retailing, […]
Healthfirst’s Agile Approach to Putting Its Members First
In the ever-evolving market we live in today, making quick decisions with accurate data is often thought to be unfeasible, but it doesn’t have to be. Market research democratization can and does exist in the real world. In this session, you’ll hear directly from Zuzanna and Mariana from Healthfirst. They’ll explore how the Fuel Cycle […]
TMB – Journey to Constant Customer Connection
While facing challenges due to declining response rates, as well as inability to access consumers as frequently or quickly as needed, TMB was looking for a tool that would provide a more consistent, easy to access connection. Learn how Fuel Cycle’s Community turned out to be the solution to these needs.